Investing comparison
Bloom vs SoFi Invest
Updated
Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Short answer
Bloom and SoFi Invest are both investing apps. Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year, while SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts. We checked both on Oct 24, 2026, and the official sources differ on 6 of the 10 rows in the table below.
Bloom vs SoFi Invest at a glance
Bloom and SoFi Invest are both investing apps. This page puts what each company's official pages and app store listings say side by side, with the date we checked every fact. The sources differ on 6 of the 10 rows in the table below.
Management or subscription fee
Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year. SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts. We checked both on Oct 24, 2026.
Account minimum
Bloom has no minimum account balance, but deposits and stock orders must be at least $1. SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee. We checked both on Oct 24, 2026.
Stock and ETF commissions
SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website. We haven't verified this for Bloom yet, so check the official site for Bloom before you decide. We checked SoFi Invest on Oct 24, 2026.
Account types
Bloom lists these account types: Investing account and UTMA/UGMA custodial brokerage accounts for teens 13-17. SoFi Invest lists these account types: Self-Directed, Robo-Advisor, Roth IRA, Traditional IRA and SEP IRA. We checked both on Oct 24, 2026.
Fractional shares
SoFi has a fractional shares page (Invest in Partial Shares) and says there are limitations with fractional shares to consider before investing. We haven't verified this for Bloom yet, so check the official site for Bloom before you decide. We checked SoFi Invest on Oct 24, 2026.
Automatic investing
SoFi's fractional shares page says scheduled orders are aggregated and executed in the morning trade window of the next business day. We haven't verified this for Bloom yet, so check the official site for Bloom before you decide. We checked SoFi Invest on Oct 24, 2026.
Managed portfolios (robo)
SoFi's fee schedule lists Robo-Advisor accounts with a $50 minimum to begin investing. Robo investing and advisory services come from SoFi Wealth LLC. We haven't verified this for Bloom yet, so check the official site for Bloom before you decide. We checked SoFi Invest on Oct 24, 2026.
Protection
Bloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash. SoFi Securities LLC is a member of FINRA/SIPC. We checked both on Oct 24, 2026.
Platforms
Bloom lists iOS and Android. SoFi Invest lists App and Web. We checked both on Oct 24, 2026.
App store rating
Bloom has 4.8 out of 5 on the App Store from 46,596 ratings. SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. We checked both on Oct 24, 2026. Store ratings are a dated snapshot from each listing, not our score.
What it costs
Bloom$15a month
Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.
Cost over 1 and 3 years: $99.99 and $299.97, at the yearly list price before tax.
As of · bloomapp.com/faq
SoFi InvestSoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.
Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.
At a glance
App Store rating
- Bloom
- 4.846,596 ratings
- SoFi Invest
- 4.7385,426 ratings
Source
- Bloom has 4.8 out of 5 on the App Store from 46,596 ratings. App Store listing, as of Oct 24, 2026.
- SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. App Store listing, as of Oct 24, 2026.
Platforms
- Bloom
- iOS
- Android
- SoFi Invest
- App
- Web
Source
- Bloom lists iOS and Android. bloomapp.com, as of Oct 24, 2026.
- SoFi Invest lists App and Web. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
Account minimum
- Bloom
- Bloom has no minimum account balance, but deposits and stock orders must be at least $1.
- SoFi Invest
- SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee.
Source
- Bloom has no minimum account balance, but deposits and stock orders must be at least $1. bloomapp.com/faq, as of Oct 24, 2026.
- SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
Stock and ETF commissions
- Bloom
- Not verified yet
- SoFi Invest
- SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website.
Source
- Bloom: Not verified yet.
- SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
Protection
- Bloom
- Bloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash.
- SoFi Invest
- SoFi Securities LLC is a member of FINRA/SIPC.
Source
- Bloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash. sipc.org/for-investors/what-sipc-protects, as of Oct 24, 2026.
- SoFi Securities LLC is a member of FINRA/SIPC. sofi.com/invest/fractional-shares, as of Oct 24, 2026.
Features
| Feature | Bloom | SoFi Invest |
|---|---|---|
| AI features | Listed by the source | Not verified yet |
✓ means the official site lists it. ? means we haven't verified it yet, not that the app lacks it. Bloom: bloomapp.com, as of Oct 24, 2026.
Screen by screen
Pick a task to see what each app shows for it. App Store and Google Play images are the apps' own marketing, so they can show sample data and staged layouts. Help center images come from the app's support articles. See every app's screens.
Investments
Bloom
App Store marketing imageApp Store image with the headline "Build wealth early" showing an investing potential chart and an amount picker.App Store listing, as of 
App Store marketing imageApp Store image with the headline "Copy the trades of top investors" showing a Discover screen with portfolios.App Store listing, as of
SoFi Invest
No official screen found yet
Getting started
Bloom
App Store marketing imageApp Store image with the headline "Earn free stocks" showing a Welcome to Bloom screen offering $75 for completing a first lesson.App Store listing, as of
SoFi Invest
No official screen found yet
AI assistant
Bloom
App Store marketing imageApp Store image with the headline "Your AI stock assistant" showing a Bloomie chat with suggested questions.App Store listing, as of
SoFi Invest
No official screen found yet
Other screens
Bloom
App Store marketing imageApp Store image with the headline "Learn to invest" showing a lesson path and a quiz card.App Store listing, as of 
App Store marketing imageApp Store image with the headline "Swipe to invest in the stories you believe in" showing stacked news cards with stock prices.App Store listing, as of 
App Store marketing imageApp Store image with the headline "Practice trading" showing a paper trading screen and a tournament card.App Store listing, as of
SoFi Invest
App Store marketing imageApp Store image 1 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 2 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 3 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 4 of 4 from the SoFi Invest listing.App Store listing, as of
Bloom and SoFi Invest, side by side
Rows marked “Differs” are where the official sources say different things, and 6 rows do here.
Swipe the table sideways to see both apps.
| Field | BloomInvesting appBloom is a subscription app for learning to invest, with lessons, games and an investing account for adults and teens.Visit Bloom's site | SoFi InvestInvesting appSoFi Invest is SoFi's investing account, with self-directed trading, IRAs and robo-advisor accounts in the SoFi app. SoFi's savings account has its own entry.Visit SoFi Invest's site |
|---|---|---|
| Management or subscription feeDiffers | Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.As of Oct 24, 2026. Source: bloomapp.com/faq | SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| Account minimumDiffers | Bloom has no minimum account balance, but deposits and stock orders must be at least $1.As of Oct 24, 2026. Source: bloomapp.com/faq | SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| Stock and ETF commissions | Not verified yet. | SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| Account typesDiffers | Bloom lists these account types: Investing account and UTMA/UGMA custodial brokerage accounts for teens 13-17.As of Oct 24, 2026. Source: bloomapp.com/faq | SoFi Invest lists these account types: Self-Directed, Robo-Advisor, Roth IRA, Traditional IRA and SEP IRA.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| Fractional shares | Not verified yet. | SoFi has a fractional shares page (Invest in Partial Shares) and says there are limitations with fractional shares to consider before investing.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares |
| Automatic investing | Not verified yet. | SoFi's fractional shares page says scheduled orders are aggregated and executed in the morning trade window of the next business day.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares |
| Managed portfolios (robo) | Not verified yet. | SoFi's fee schedule lists Robo-Advisor accounts with a $50 minimum to begin investing. Robo investing and advisory services come from SoFi Wealth LLC.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| ProtectionDiffers | Bloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash.As of Oct 24, 2026. Source: sipc.org/for-investors/what-sipc-protects | SoFi Securities LLC is a member of FINRA/SIPC.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares |
| PlatformsDiffers | Bloom lists iOS and Android.As of Oct 24, 2026. Source: bloomapp.com | SoFi Invest lists App and Web.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf |
| App store ratingDiffers | Bloom has 4.8 out of 5 on the App Store from 46,596 ratings.As of Oct 24, 2026. Source: App Store listing | SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings.As of Oct 24, 2026. Source: App Store listing |
App store ratings are a dated snapshot from each store listing, not our score. “Not verified yet” means we don't have a current official source for that line. How we source and date this data. Spotted a change? Tell us if something changed.
Weighing a third option? Add up to two more apps to this table and compare up to four side by side.
Who it's for
Pick the tab that sounds like you. The questions come from app help centers, FAQ pages and user forums, and every answer comes from the app's own pages, with the date we checked it.
Just me
Budgeting on your own? These are the basics people ask about first.
Is it free?
Bloom
Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.
As of . Source: bloomapp.com
SoFi Invest
Not verified yet
Family
Bringing in more of the household? Here's what each app says about families and kids. See apps with custodial accounts for kids.
Does it have accounts or features for kids or teens?
Bloom
Yes. It has accounts or features for kids or teens.
In their words: “Bloom charges a subscription fee for access to an investing account (including UTMA/UGMA custodial brokerage accounts for teens 13-17), 200+ interactive financial lessons, and stock rewards for learning.”
As of . Source: bloomapp.com
SoFi Invest
Not verified yet
“Not verified yet” means we haven't found a current official source that answers it, not that the app can't. We only say no when the app's own page does.
Which fits your Money Type?
There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.
StrategistNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Save the Raise.
SpenderNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Sleep on It.
SaverNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Put It to Work.
ScramblerNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Bills First.
Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Another option: Fifecta
If neither Bloom nor SoFi Invest feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.
What real users say
These are other people's opinions, not Priceless Tay's. We quote public reviews and posts word for word, link each one and show its date, but we haven't checked the claims in them. A post counts toward a theme when it uses one of that theme's keywords, so a mention can be praise or a complaint.
What Bloom users say
Based on 500 App Store reviews, 3 Reddit posts and 2 YouTube videos dated Nov 2025 to Oct 2026, read Oct 2026. We collected the Reddit and YouTube data with Apify, a scraping service, on Oct 24, 2026.
- Of the 505 reviews, posts and videos we read, 223 mention learning about investing.
- Of the 505 reviews, posts and videos we read, 71 mention how easy or hard the app is to use.
- Of the 505 reviews, posts and videos we read, 22 mention the price, fees or the subscription.
Positive
“...my favorite feature is the learning section of it. It has helped me understand so much that I wish I knew when I was younger!”
Mixed
“My kids are on bloom and it has been great so far. Only downside is you have to pay for it but worth it imo.”
Critical
“There is no way to avoid the $15 subscription with Bloom even if you are not using the "learning" platform.”
Where these come from
- Bloom reviews on the App Store, read Oct 24, 2026. The public feed returns the 500 most recent US reviews. We kept every one dated inside the window.
- Hacker News search for Bloom, read Oct 24, 2026. Public search of comments and posts. 0 named the app; we kept 0 where the writer shares their own use of it.
- Reddit search for Bloom, collected Oct 24, 2026. Collected with Apify (harshmaur/reddit-scraper) on Oct 24 2026: a keyword search for "Bloom investing app", posts and comments from after Oct 24 2025. It returned 79, most of them about something else. We kept 3 where the writer shares their own use of the app or a clear opinion of it. We left out moderators, bots, company accounts, referral posts and people promoting their own apps.
- YouTube search for Bloom, collected Oct 24, 2026. Collected with Apify (streamers/youtube-scraper) on Oct 24 2026: a search for "Bloom investing app review" from the past year, up to 8 videos. It returned 8. We kept 2 and left out the app's own channel, sponsored videos, videos with affiliate or referral links and videos about a different product. We count themes from each video's title, description and captions, but we don't quote videos, because the captions we have carry no timestamps.
- u/Mother-Mountain9299 in r/OracleStock on Reddit, Oct 15, 2026.
- u/ConditionSufficient7 in r/investingforbeginners on Reddit, Jul 14, 2026.
- "Investing For Beginners Is Now Accessible With Bloom | Bloom App Review" by SaaS Reviews on YouTube, Jul 7, 2026.
- u/itsyourboyjjjj in r/investing on Reddit, Mar 8, 2026.
- "How to Use Bloom Investment App for Teens App Properly Beginner Mistakes That Cost You" by Whodunnit Den on YouTube, Nov 12, 2025.
FAQ
How much does Bloom charge?
Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year. We checked this on Oct 24, 2026.
How much does SoFi Invest charge?
SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts. We checked this on Oct 24, 2026.
What is Bloom's app store rating?
Bloom has 4.8 out of 5 on the App Store from 46,596 ratings. That's a snapshot from the store listing on Oct 24, 2026, not our score.
What is SoFi Invest's app store rating?
SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. That's a snapshot from the store listing on Oct 24, 2026, not our score.
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Keep comparing
- See Bloom alternatives, closest category first.
- See SoFi Invest alternatives, closest category first.
- Browse our guide to the low-cost brokerage accounts.
- Want the bigger picture? Compare more money apps.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Want a plan built on your Money Type?
Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.
Sources and confidence
- Last checked
- Not verified yet
- 4 of 20 facts
Bloom6 of 10 verified, 4 not verified yet, last checked Oct 24, 2026
- Management or subscription feebloomapp.com/faq, as of Oct 24, 2026
- Account minimumbloomapp.com/faq, as of Oct 24, 2026
- Stock and ETF commissionsNot verified yet
- Account typesbloomapp.com/faq, as of Oct 24, 2026
- Fractional sharesNot verified yet
- Automatic investingNot verified yet
- Managed portfolios (robo)Not verified yet
- Protectionsipc.org/for-investors/what-sipc-protects, as of Oct 24, 2026
- Platformsbloomapp.com, as of Oct 24, 2026
- App store ratingApp Store listing, as of Oct 24, 2026
SoFi Invest10 of 10 verified, last checked Oct 24, 2026
- Management or subscription feesofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Account minimumsofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Stock and ETF commissionssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Account typessofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Fractional sharessofi.com/invest/fractional-shares, as of Oct 24, 2026
- Automatic investingsofi.com/invest/fractional-shares, as of Oct 24, 2026
- Managed portfolios (robo)sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Protectionsofi.com/invest/fractional-shares, as of Oct 24, 2026
- Platformssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- App store ratingApp Store listing, as of Oct 24, 2026
Each fact links to the official page it came from, with the date we checked it. Once a fact is older than its app's window (8 days for apps whose rates change often, 35 days for the rest), it reads “Not verified yet” until we check it again. How we source, date and index this data.
This is education, not financial advice.
