Skip to content

Coaching waitlist is open. Join the waitlist

Investing comparison

Betterment vs Wealthfront

Updated

Data as of

Betterment checked Wealthfront checked

I earn commissions from some links.

Betterment

Investing app

Visit site for Betterment (opens in a new tab)
App Store marketing images, as of Oct 25, 2026
Betterment App Store image of the home screen
Betterment App Store image of Cash Reserve
Betterment App Store image of performance

Wealthfront

Investing app

Visit site for Wealthfront (opens in a new tab)
App Store marketing images, as of Oct 24, 2026
Wealthfront App Store image of the home screen
Wealthfront App Store image of the Cash Account
Wealthfront App Store image of investing products

Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.

Short answer

  • Pick Betterment if you want a managed portfolio with no minimum (Wealthfront lists $500).
  • Pick Wealthfront if you want features for kids or teens.
  • The biggest difference is the managed portfolio minimum: Betterment lists no minimum, and Wealthfront lists $500.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Betterment vs Wealthfront at a glance

  • Betterment

    Rating
    4.8 of 5App Store, 66,359 ratings
    Platforms
    3Web, iOS, Android
  • Wealthfront

    Rating
    4.8 of 5App Store, 17,511 ratings
    Platforms
    3Web, iOS, Android

What it costs

  • Betterment

    Betterment's base price for investing accounts is $5/month. It switches to 0.25% a year of your investing balance once you set up recurring monthly deposits of $200 or more or reach a $24,000 balance. Premium is 0.65% a year and needs $100,000 invested.

    Sourcebetterment.com/pricing, checked .
  • Wealthfront

    Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually.

    Sourcewealthfront.com/pricing, checked .

Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.

Betterment and Wealthfront, side by side

Betterment and Wealthfront compared. Each value's source and the date we checked it open from its Source link.
Account minimumDiffers
BettermentBetterment says pricing for its investment portfolios begins at $5/month, with no minimum balance.
Sourcebetterment.com/pricing, checked .
WealthfrontWealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500.
Sourcewealthfront.com/investing, checked .
Stock and ETF commissionsDiffers
BettermentBetterment says you'll pay no trading commissions on stocks and ETFs, and its management fee doesn't apply to those trades.
Sourcebetterment.com/pricing, checked .
WealthfrontWealthfront's Brokerage Account lists zero commissions on stock and ETF trades.
Sourcewealthfront.com/brokerage, checked .
Account typesDiffers
BettermentBetterment lists these account types: Taxable investing accounts, Traditional IRA, Roth IRA, SEP IRA, Solo 401(k) and HSA.
Sourcebetterment.com/pricing, checked .
WealthfrontWealthfront lists these account types: Taxable Accounts (Personal, Joint, Trust), Retirement Accounts (Traditional IRA, Roth IRA, SEP) and 529 Education Savings Accounts.
Sourcewealthfront.com, checked .
Fractional sharesDiffers
BettermentBetterment says you can invest in fractional shares with no minimums in its self-directed investing account, with no trading commissions or management fees.
Sourcebetterment.com/self-directed-investing, checked .
WealthfrontWealthfront says all of the stocks on its app are available as fractional shares, and you can start investing with as little as $1.
Sourcewealthfront.com/brokerage, checked .
Automatic investingDiffers
BettermentBetterment says it automates portfolio rebalancing, dividend reinvesting and taxes for you.
Sourcebetterment.com, checked .
WealthfrontWealthfront lists automatic trades and automatic rebalancing for The Wealthfront Portfolio.
Sourcewealthfront.com/pricing, checked .
Managed portfolios (robo)Differs
BettermentBetterment says it builds a diversified portfolio and handles all trading, rebalancing and tax management for you.
Sourcebetterment.com, checked .
WealthfrontThe Wealthfront Portfolio uses expert-built portfolios managed by Wealthfront's software.
Sourcewealthfront.com/pricing, checked .
ProtectionDiffers
BettermentBetterment Securities is a member of SIPC, which protects securities of its members up to $500K (including $250K for claims for cash).
Sourcebetterment.com, checked .
WealthfrontWealthfront says that as a member of SIPC, your investments are insured up to $500K (including $250K for cash) if Wealthfront were to go under.
Sourcewealthfront.com/investing, checked .
Platforms
BettermentBetterment lists Web, iOS and Android.
Sourcebetterment.com/help/tag/mobile-app, checked .
WealthfrontWealthfront lists Web, iOS and Android.
Sourcesupport.wealthfront.com/hc/en-us/articles/360043848572-Open-a-Cash-Account, checked .
App store ratingDiffers
BettermentBetterment has 4.8 out of 5 on the App Store from 66,359 ratings.
SourceApp Store listing, checked .
WealthfrontWealthfront has 4.8 out of 5 on the App Store from 17,511 ratings.
SourceApp Store listing, checked .

Store ratings are a dated snapshot from each listing, not our score. A row shows only when both apps have a current official source for it. How we source and date this data. Spotted a change? Tell us if something changed.

Weighing a third option? Add up to two more apps and compare up to four side by side.

Screen by screen

Pick a task to see what each app shows for it. App Store and Google Play images are the apps' own marketing, so they can show sample data and staged layouts. Help center images come from the app's support articles. See every app's screens.

Home

Betterment

  • Betterment App Store image of the home screen
    App Store marketing imageApp Store image with the headline "An easy way to invest and save" showing a home screen with net worth and accounts.App Store listing, as of
  • Betterment home screen with net worth and accounts
    App Store marketing imageThe home screen: Good morning, Alex with Total net worth $150,106.05 and Betterment balance $129,909.68, then Accounts for Cash Reserve $8,000.00, Automated investing $40,363.66, Self-directed investing $5,627.20 and Retirement $75,915.12 on track.App Store listing, as of

Wealthfront

  • Wealthfront App Store image of the home screen
    App Store marketing imageApp Store image with the headline "Money works better here." showing a tilted phone with a $331,949.65 net worth, cash and investment accounts.App Store listing, as of

Accounts

Betterment

  • Betterment App Store image of Cash Reserve
    App Store marketing imageApp Store image with the headline "New customers earn 4.25% APY with our high-yield cash account" showing a Cash Reserve account.App Store listing, as of
  • Betterment Cash Reserve account screen
    App Store marketing imageCash Reserve with a $17,032.38 balance, a callout with Current APY 4.25% Boosted, FDIC insurance up to $4M and total interest paid, Deposit and Transfer buttons and Recent activity.App Store listing, as of
  • Betterment Cash Reserve APY card
    App Store marketing imageCurrent APY 4.25% with a Boosted tag, FDIC Insurance up to $4M and Total interest paid +$195.16.App Store listing, as of

Wealthfront

  • Wealthfront App Store image of the Cash Account
    App Store marketing imageApp Store image with the headline "Earn up to 4.45% APY on your cash." showing a tilted Cash Account screen with recent activity.App Store listing, as of

Transactions

Betterment

  • Betterment recent activity list
    App Store marketing imageRecent activity: a $1,000.00 pending deposit from bank checking and a $200.00 withdrawal to bank checking, each with date and time.App Store listing, as of

Wealthfront

No official screen found yet

Reports and insights

Betterment

  • Betterment App Store image of performance
    App Store marketing imageApp Store image with the headline "Easily track your performance" showing a Performance screen.App Store listing, as of
  • Betterment performance chart
    App Store marketing imagePerformance: balance $162,387.10, up $30,387.10 all time, a balance and invested chart from 2011 to today with time range buttons, and Accounts for Cash Reserve and Automated Investing.App Store listing, as of
  • Betterment balance and invested chart
    App Store marketing imageBalance $162,387.10 with a Balance and Invested line chart from $35k to $175k and All, 5Y, 3Y, 1Y, YTD, 3M and 1M buttons.App Store listing, as of

Wealthfront

No official screen found yet

Investments

Betterment

  • Betterment App Store image of self-directed investing
    App Store marketing imageApp Store image with the headline "Buy and sell stocks and ETFs with a platform you trust" showing Self-directed investing.App Store listing, as of
  • Betterment self-directed investing screen
    App Store marketing imageSelf-directed investing with a $30,000.00 balance, up $1,225.23 (+5.00%) all time, a chart from June 2023 to today and Holdings for Amazon $4,206.74 and Netflix $3,597.55.App Store listing, as of
  • Betterment App Store image of portfolio options
    App Store marketing imageApp Store image with the headline "Build long-term wealth with automated investing" showing portfolio options.App Store listing, as of
  • Betterment portfolio options list
    App Store marketing imagePortfolio options: Choose a portfolio to invest in, with Betterment Core selected and Goldman Sachs Smart Beta, Innovative Technology, Goldman Sachs Tax-Smart Bonds, Social Impact, Broad Impact and Climate Impact.App Store listing, as of
  • Betterment App Store image of tax loss harvesting
    App Store marketing imageApp Store image with the headline "Invest with our tax-saving tech that can help grow your after-tax returns year-round" showing account benefits.App Store listing, as of
  • Betterment automated investing benefits
    App Store marketing imageAutomated Investing account benefits: Automated rebalancing, a Tax losses harvested $1,742.55 callout, Dividends earned $383.91 and Set up a recurring deposit.App Store listing, as of
  • Betterment holdings list
    App Store marketing imageHoldings with an Add asset link: Amazon AMZN $4,206.74 for 21.76 shares and Netflix NFLX $3,597.55 for 5 shares.App Store listing, as of
  • Betterment tax losses harvested amount
    App Store marketing imageTax losses harvested $1,742.55.App Store listing, as of

Wealthfront

  • Wealthfront App Store image of investing products
    App Store marketing imageApp Store image with the headline "Invest like an expert. No expertise required." showing a trade notification and four investing products.App Store listing, as of
  • Wealthfront App Store image of the Wealthfront Portfolio
    App Store marketing imageApp Store image with the headline "The Wealthfront Portfolio" showing a portfolio at $316,897.50 with a performance chart.App Store listing, as of
  • Wealthfront Portfolio screen with a chart
    App Store marketing imageThe top of The Wealthfront Portfolio screen: $316,897.50, up 216.90% all time, $5,233.11 harvested tax losses, a 10-year line chart and a US stocks row at $142,603.88 with 45% current and target.App Store listing, as of
  • Wealthfront S&P 500 Direct holdings
    App Store marketing imageS&P 500 Direct: a short description and a holdings table with company, symbol and shares for Apple, Nvidia, Amazon, Meta Platforms, Microsoft and Alphabet.App Store listing, as of
  • Wealthfront brokerage search with Core ETFs
    App Store marketing imageThe Brokerage Account search: a Find investments field, Core ETFs tiles for VTI, IVV and SPDW, and Popular stocks such as NVIDIA, Microsoft and Amazon.App Store listing, as of
  • Wealthfront harvested tax losses screen
    From Wealthfront's websiteA Harvested tax losses screen showing $2,346.24 all time and $26.56 today, a chart with time range buttons, fees paid of $14.56 and a realized losses and gains row.wealthfront.com, as of
  • Wealthfront automatic trade notification
    App Store marketing imageA Wealthfront notification marked Now: "We made 4 trades to automatically invest your deposit of $500."App Store listing, as of
  • Wealthfront portfolio performance chart
    App Store marketing imageA rising line chart with 10Y, 5Y and 1Y markers.App Store listing, as of

Transfer and send

Betterment

  • Betterment Deposit and Transfer buttons
    App Store marketing imageA blue Deposit button and a Transfer button with a dropdown arrow.App Store listing, as of

Wealthfront

  • Wealthfront automated savings steps
    From Wealthfront's websiteA three-step list reading Keep $2,000 in Chase Checking, Then save up to $3,000 in a Cash Account, Then save all remaining cash in a Down Payment category.wealthfront.com, as of

Sharing with a partner

Betterment

No official screen found yet

Wealthfront

  • Combined net worth card
    From Wealthfront's websiteA card showing $78,500.00 combined net worth with Taylor and Mitch buttons.wealthfront.com, as of
  • Joint and linked accounts list
    From Wealthfront's websiteA list with a joint Down Payment account at $70,000.00, Taylor's External 401k at $5,000.00 and Mitch's Checking at $3,500.00, each tagged with an owner initial.wealthfront.com, as of

Getting started

Betterment

No official screen found yet

Wealthfront

  • Wealthfront personalized portfolio setup screen
    From Wealthfront's websiteA Your personalized portfolio is ready! screen with Classic portfolio and Medium tax level rows, a risk level of 9 of 10 with minus and plus buttons, and an allocation bar for US and foreign stocks.wealthfront.com, as of

Who it's for

Pick the tab that sounds like you. Every answer comes from the app's own pages, and its source opens from the Source link.

Just me

Budgeting on your own? These are the basics people ask about first.

Partners

Sharing money with a partner? Here's how each app handles a second person.

Family

Bringing in more of the household? Here's what each app says about families and kids. See apps with custodial accounts for kids.

Freelancer

Paid on an uneven schedule or running a side hustle? Here's what each app offers. See apps with a SEP IRA or Solo 401(k).

Business

Running a small business? Here's what each app says about business money.

A question shows only when every app here has a current official source that answers it. We only say no when the app's own page does.

Which fits your Money Type?

There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.

  • Strategist

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Save the Raise.

  • Spender

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Sleep on It.

  • Saver

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Put It to Work.

  • Scrambler

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Bills First.

Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Another option: Fifecta

If neither Betterment nor Wealthfront feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.

FAQ

How much does Betterment charge?

Betterment's base price for investing accounts is $5/month. It switches to 0.25% a year of your investing balance once you set up recurring monthly deposits of $200 or more or reach a $24,000 balance. Premium is 0.65% a year and needs $100,000 invested. We checked this on Nov 3, 2026.

How much does Wealthfront charge?

Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually. We checked this on Nov 3, 2026.

What is Betterment's app store rating?

Betterment has 4.8 out of 5 on the App Store from 66,359 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.

What is Wealthfront's app store rating?

Wealthfront has 4.8 out of 5 on the App Store from 17,511 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.

More comparisons

Keep comparing

Pinterest pin for Betterment vs Wealthfront, a side-by-side app comparison from Priceless Tay.

Save this comparison

Pin it so you can find it again when you're ready to choose.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Want a plan built on your Money Type?

Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.

Sources and confidence

Last checked
Sourced facts
20 facts, each linked and dated
Betterment10 sourced facts, last checked Nov 3, 2026
Wealthfront10 sourced facts, last checked Nov 3, 2026

Each fact links to the official page it came from, with the date we checked it. Once a fact is older than 30 days, it comes off the page until we check it again. How we source, date and index this data.

This is education, not financial advice.