Investing comparison
E*TRADE vs Fidelity
Updated
Data as of
E*TRADE checked Fidelity checked
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E*TRADE
Investing app
Visit site for E*TRADE (opens in a new tab)
Fidelity
Investing app
Visit site for Fidelity Investments (opens in a new tab)
Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.
Short answer
E*TRADE and Fidelity are both investing apps. E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+, while Fidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above. We checked both on Nov 3, 2026.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
E*TRADE vs Fidelity at a glance
- E*TRADE
- Rating
- 4.7 of 5App Store, 380,746 ratings
- Platforms
- 5Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App, E*TRADE Web
- Fidelity
- Rating
- 4.8 of 5App Store, 3,378,991 ratings
- Platforms
- 2iOS, Android
What it costs
- E*TRADE
E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.
Source
us.etrade.com/what-we-offer/pricing-and-rates, checked . - Fidelity Investments
Fidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above.
Source
fidelity.com/why-fidelity/pricing-fees, checked .
Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.
E*TRADE and Fidelity Investments, side by side
| Detail | E*TRADE | Fidelity |
|---|---|---|
| Account minimumDiffers | E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply. Sourceus.etrade.com/what-we-offer/our-accounts/brokerage-account, checked . | FidelityFidelity lists no account fees and no minimums to open a retail brokerage account, including IRAs. Fidelity Go, its robo advisor, lists no account minimum. Sourcefidelity.com/why-fidelity/pricing-fees, checked . |
| Stock and ETF commissionsDiffers | E*TRADEE*TRADE lists standard commissions of $0 for stock and options trades, plus $0.65 per options contract. Sourceus.etrade.com/what-we-offer/pricing-and-rates, checked . | FidelityFidelity lists $0 commission for online US stock, ETF and option trades. Online option trades have a $0.65 per contract fee. Sourcefidelity.com/why-fidelity/pricing-fees, checked . |
| Account typesDiffers | E*TRADEE*TRADE lists these account types: Brokerage account, Traditional IRA, Roth IRA, Rollover IRA, Coverdell ESA, Custodial Account and Brokerage account for a minor. Sourceus.etrade.com/what-we-offer/our-accounts, checked . | FidelityFidelity lists these account types: Brokerage account, Traditional IRA, Roth IRA, Rollover IRA, Health savings account (HSA), 529 college savings plan, Cash management account and Crypto account. Sourcefidelity.com/open-account/overview, checked . |
| Fractional sharesDiffers | E*TRADEE*TRADE says fractional shares are available now on select stocks and ETFs, with more on the way. You enter a share quantity with fractions up to three decimal places on the trade ticket. Sourceus.etrade.com/what-we-offer/investment-choices/fractional-shares, checked . | FidelityFidelity says you can own fractions of US stocks and ETFs, starting at $1. Sourcefidelity.com/trading/fractional-shares, checked . |
| Automatic investingDiffers | E*TRADEE*TRADE says Core Portfolios are rebalanced as necessary using advanced technology. Sourceus.etrade.com/what-we-offer/pricing-and-rates, checked . | FidelityFidelity says you can use recurring investments to automatically add fractional shares. Sourcefidelity.com/trading/fractional-shares, checked . |
| Managed portfolios (robo)Differs | E*TRADECore Portfolios is E*TRADE's professionally managed advisory solution that builds, monitors and manages a portfolio. Sourceus.etrade.com/what-we-offer/pricing-and-rates, checked . | FidelityFidelity Go is Fidelity's robo advisor, with digital managed accounts and no minimum to open (the balance must be at least $10 to be invested). Sourcefidelity.com/why-fidelity/pricing-fees, checked . |
| ProtectionDiffers | E*TRADEMorgan Stanley Smith Barney LLC is a member of SIPC, which protects customer accounts up to $500,000 (including $250,000 for cash only). Morgan Stanley also carries excess of SIPC insurance with a $1 billion aggregate firmwide cap for securities and a $1.9 million per client limit for uninvested cash. Sourceus.etrade.com/l/f/asset-protection, checked . | FidelityFidelity is a member of SIPC, which protects securities customers up to $500,000 (including $250,000 for claims for cash). Fidelity adds excess of SIPC coverage with a $1 billion aggregate limit, no per-customer limit on securities and a $1.9 million per-customer limit on cash awaiting investment. Sourcefidelity.com/why-fidelity/safeguarding-your-accounts, checked . |
| PlatformsDiffers | E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web. Sourceus.etrade.com/platforms, checked . | FidelityFidelity Investments lists iOS and Android. Sourcefidelity.com/mobile/overview, checked . |
| App store ratingDiffers | E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings. SourceApp Store listing, checked . | FidelityFidelity Investments has 4.8 out of 5 on the App Store from 3,378,991 ratings. SourceApp Store listing, checked . |
Store ratings are a dated snapshot from each listing, not our score. A row shows only when both apps have a current official source for it. How we source and date this data. Spotted a change? Tell us if something changed.
Weighing a third option? Add up to two more apps and compare up to four side by side.
Screen by screen
Pick a task to see what each app shows for it. App Store and Google Play images are the apps' own marketing, so they can show sample data and staged layouts. Help center images come from the app's support articles. See every app's screens.
Home
E*TRADE
App Store marketing imageApp Store image with the headline "Trade. Invest. Save." showing the home screen with $37,843.45 in net assets and a "Best Mobile App" Kiplinger badge.App Store listing, as of 
App Store marketing imageThe home screen in dark mode: Net Assets $37,843.45 and Day's Gain $909.07, DOW, NASDAQ and S&P 500 tiles, a Brokerage -0023 summary, What's Moving the Market tiles and Portfolio News.App Store listing, as of 
App Store marketing imageNet Assets $37,843.45, Day's Gain $909.07 and tiles for the DOW, NASDAQ and S&P 500.App Store listing, as of 
Google Play marketing imageThe Android tab bar: Accounts, Watch Lists, Trade, Markets and Menu.Google Play listing, as of
Fidelity Investments
App Store marketing imageApp Store image with the headline "All-in-one app" showing the home screen with market indexes and $44,750.00 in Fidelity accounts.App Store listing, as of 
App Store marketing imageThe Home tab: DJIA, NASDAQ and S&P 500 cards, Fidelity accounts at $44,750.00 up $275.00 (+0.31%) today, a one-month line chart and the tab bar with Home, Investing, Transact, Planning and Discover.App Store listing, as of 
App Store marketing imageFidelity accounts $44,750.00, up $275.00 (+0.31%) today, with 1M, YTD, 1Y and 3Y tabs and a one-month line chart from Aug 1 to Aug 31.App Store listing, as of 
App Store marketing imageThe tab bar: Home, Investing, a green Transact button, Planning and Discover.App Store listing, as of
Accounts
E*TRADE
App Store marketing imageThe iPad Brokerage -0023 account on the Portfolio tab: Net Account Value $37,843.45, Day's Gain, Total Gain and Cash, and a positions table with last price and gains per symbol.App Store listing, as of 
App Store marketing imageA Brokerage -0023 card: Net Account Value $37,843.45, Day's Gain $909.07 (2.48%), Total Gain $3,031.47 (8.27%) and Cash $1,187.22.App Store listing, as of
Fidelity Investments
App Store marketing imageApp Store image with the headline "Help maximize your money" showing an Account screen with balances, activity and performance.App Store listing, as of 
App Store marketing imageAn Account screen: Balances with $500.00 available to trade and $350.00 available to withdraw, an Activity card for a filled buy of 10 shares and Performance returns against market indexes.App Store listing, as of 
App Store marketing imageBalances: Available to trade $500.00, Settled cash $350.00 and Available to withdraw $350.00.App Store listing, as of
Reports and insights
E*TRADE
No official screen found yet
Fidelity Investments
App Store marketing imagePerformance with 1D to All tabs: a 1-year cumulative pre-tax return of +4.44% next to the Dow Jones U.S. Total Stock Market Index at -4.64% and the S&P 500 Index at +4.44%.App Store listing, as of
Investments
E*TRADE
App Store marketing imageApp Store image with the headline "Stay in-the-know" showing the Markets tab with index charts and Bloomberg TV.App Store listing, as of 
App Store marketing imageApp Store image with the headline "Invest" showing a stock trade ticket.App Store listing, as of 
App Store marketing imageThe Markets tab on Overview: DOW, NASDAQ and S&P 500 values, a one-day line chart of the three indexes and a Now on BloombergTV video.App Store listing, as of 
App Store marketing imageThe Trade ticket for Brokerage -0023: account values, Stocks PMDV with bid and ask, Order Type Buy, Quantity 100, Price Type Market, Term Good for Day and an Advanced Order toggle.App Store listing, as of 
App Store marketing imageA quote screen for PMDV: 91.73, up 2.62 (2.86%), bid and ask, 1D to 5Y range buttons and a five-minute price chart.App Store listing, as of 
App Store marketing imageWhat's Moving the Market, NASDAQ most active: six tiles with prices and daily changes, five green and one red.App Store listing, as of
Fidelity Investments
App Store marketing imageApp Store image with the headline "Set your investing on repeat" showing a recurring investment confirmation.App Store listing, as of 
App Store marketing imageA Confirm screen with a check mark: Recurring investment scheduled for NXTR, $500.00 every 2 weeks on Tuesday, with Manage and Done buttons.App Store listing, as of 
App Store marketing imageTrader+ Mobile mode Portfolio on Positions for All accounts: a table of symbols with last price, change, today's gain or loss and bid, colored green and red.App Store listing, as of 
App Store marketing imageA Fidelity Crypto quote for BTC/USD at $117,130.91: a one-day chart, a Detailed quote with last, bid, ask and volume, and a Trade button.App Store listing, as of 
App Store marketing imageA Buy EJS market order for 1 share: estimated cost $14.00, $123.00 available to trade, a number pad and a Review button.App Store listing, as of 
App Store marketing imageA Markets row with DJIA +74.12 (+0.37%), NASDAQ -10.22 (-0.06%) and S&P 500 -8.67 (-0.19%) cards.App Store listing, as of
Transfer and send
E*TRADE
App Store marketing imageApp Store image with the headline "Bank" showing a Zelle review screen to send $42.50.App Store listing, as of 
App Store marketing imageA Zelle Review screen: Send $42.50 to Steve Rogers, enrolled as Steve, dated Today, with an optional note and "The money will typically be available in minutes."App Store listing, as of
Fidelity Investments
No official screen found yet
Check deposit
E*TRADE
App Store marketing imageThe iPad Check Deposit screen for Brokerage -0023: Amount $100.00, Check Front and Check Back buttons, a Submit button and the tab bar.App Store listing, as of 
App Store marketing imageTwo buttons with check marks: Check Front and Check Back.App Store listing, as of
Fidelity Investments
No official screen found yet
AI assistant
E*TRADE
No official screen found yet
Fidelity Investments
App Store marketing imageFidelity Assistant answering "How can I contact Fidelity?" with around-the-clock support and buttons to chat live online, see live chat hours or connect by phone, above a Type or ask us something field.App Store listing, as of
Other screens
E*TRADE
No official screen found yet
Fidelity Investments
App Store marketing imageApp Store image with the headline "Connect with a dedicated advisor" showing a Your team screen.App Store listing, as of 
App Store marketing imageThe Your team screen: a lead advisor, a partner and Investment Mgmt Consultants, a 24-hour service team note and an Investment strategy card with a View our recommendations button.App Store listing, as of
Who it's for
Pick the tab that sounds like you. Every answer comes from the app's own pages, and its source opens from the Source link.
Just me
Budgeting on your own? These are the basics people ask about first.
Can I export my data?
E*TRADE: Yes. You can export your data.
Source
In their words: “To download your transaction history to an Excel .csv file, select the down arrow icon button located on the upper right corner of the tool, input a file name, then Save.” us.etrade.com/platforms/power-etrade/pro/how-to/tools, checked .Fidelity: Yes. You can export your data.
Source
In their words: “Yes, you can download displayed information and save it as a Microsoft ® Excel ® Comma Separated Values (.CSV) file.” fidelity.com/webcontent/ap002390-mlo-content/19.09/help/learn_open_positions.shtml, checked .Is there support from the app's makers if I need help?
E*TRADE: Yes. Phone.
Source
In their words: “Speak with a Customer Service Representative about your brokerage or bank account.” us.etrade.com/contact-us, checked .Fidelity: Yes. Phone (24/7), chat (Fidelity Assistant 24/7, live chat with an associate) and Investor Centers.
Source
In their words: “For any customer service questions, call us 24/7 at: 800-343-3548” fidelity.com/customer-service/contact-us, checked .
Partners
Sharing money with a partner? Here's how each app handles a second person.
Can my partner use their own login details?
E*TRADE: Joint accounts, yes. The source doesn't say your partner gets a separate login.
Source
In their words: “Domestic individual, joint and custodial brokerage accounts are eligible for a debit card.” us.etrade.com/frequently-asked-questions/account-features, checked .Fidelity: Joint accounts, yes. The source doesn't say your partner gets a separate login.
Source
In their words: “Each owner of a joint account may act as if they were the sole owner of the account, with no further notice or approval necessary from any joint owner.” fidelity.com/bin-public/060_www_fidelity_com/documents/customer-service/updated-agreements/Updated-Fidelity-Account-Customer-Agreement.pdf, checked .
Family
Bringing in more of the household? Here's what each app says about families and kids. See apps with custodial accounts for kids.
Does it have accounts or features for kids or teens?
E*TRADE: Yes. It has accounts or features for kids or teens.
Source
In their words: “Save and invest on a child’s behalf with a custodial account, while maintaining full control until they reach adulthood.” us.etrade.com/what-we-offer/our-accounts/custodial-account, checked .Fidelity: Yes. It has accounts or features for kids or teens.
Source
In their words: “The only brokerage account teens ages 13–17 can own independently” fidelity.com/go/youth-account/overview, checked .
Business
Running a small business? Here's what each app says about business money.
Can I share my finances with my accountant?
E*TRADE: Yes. You can export your data and send the file.
Source
In their words: “To download your transaction history to an Excel .csv file, select the down arrow icon button located on the upper right corner of the tool, input a file name, then Save.” us.etrade.com/platforms/power-etrade/pro/how-to/tools, checked .Fidelity: Yes. You can export your data and send the file.
Source
In their words: “Yes, you can download displayed information and save it as a Microsoft ® Excel ® Comma Separated Values (.CSV) file.” fidelity.com/webcontent/ap002390-mlo-content/19.09/help/learn_open_positions.shtml, checked .
A question shows only when every app here has a current official source that answers it. We only say no when the app's own page does.
Which fits your Money Type?
There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.
StrategistNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Save the Raise.
SpenderNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Sleep on It.
SaverNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Put It to Work.
ScramblerNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Bills First.
Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Another option: Fifecta
If neither E*TRADE nor Fidelity feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.
FAQ
How much does E*TRADE charge?
E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+. We checked this on Nov 3, 2026.
How much does Fidelity charge?
Fidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above. We checked this on Nov 3, 2026.
What is E*TRADE's app store rating?
E*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.
What is Fidelity's app store rating?
Fidelity Investments has 4.8 out of 5 on the App Store from 3,378,991 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.
More comparisons
Similar comparisons
Keep comparing
- See E*TRADE alternatives, closest category first.
- See Fidelity alternatives, closest category first.
- Browse our guide to the low-cost brokerage accounts.
- Want the bigger picture? Compare more money apps.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Want a plan built on your Money Type?
Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.
Sources and confidence
- Last checked
- Sourced facts
- 20 facts, each linked and dated
E*TRADE10 sourced facts, last checked Nov 3, 2026
- Management or subscription feeus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Account minimumus.etrade.com/what-we-offer/our-accounts/brokerage-account, as of Nov 3, 2026
- Stock and ETF commissionsus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Account typesus.etrade.com/what-we-offer/our-accounts, as of Nov 3, 2026
- Fractional sharesus.etrade.com/what-we-offer/investment-choices/fractional-shares, as of Nov 3, 2026
- Automatic investingus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Managed portfolios (robo)us.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Protectionus.etrade.com/l/f/asset-protection, as of Nov 3, 2026
- Platformsus.etrade.com/platforms, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Fidelity Investments10 sourced facts, last checked Nov 3, 2026
- Management or subscription feefidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Account minimumfidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Stock and ETF commissionsfidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Account typesfidelity.com/open-account/overview, as of Nov 3, 2026
- Fractional sharesfidelity.com/trading/fractional-shares, as of Nov 3, 2026
- Automatic investingfidelity.com/trading/fractional-shares, as of Nov 3, 2026
- Managed portfolios (robo)fidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Protectionfidelity.com/why-fidelity/safeguarding-your-accounts, as of Nov 3, 2026
- Platformsfidelity.com/mobile/overview, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
- Reference: sipc.org/for-investors/what-sipc-protects, checked Oct 24, 2026.
Each fact links to the official page it came from, with the date we checked it. Once a fact is older than 30 days, it comes off the page until we check it again. How we source, date and index this data.
This is education, not financial advice.
