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Coaching · 6-week live cohort with Taylor

Executive Financial Coaching

Personalized guidance with a 6-week live cohort, accountability, feedback on your real numbers, and 2 private calls with Taylor.

$2,500or 6 payments of $416.67

Coached by Taylor PriceTrustpilot reviews

What's included

Everything in Executive

  • 6-week live cohort, max 6 people, waitlist hears about each new cohort first
  • Weekly live group sessions with Taylor
  • Two private 1:1 strategy calls (weeks 2 & 4)
  • Feedback on your assignments and your real numbers
  • Fifecta, the money app: more Ask Penny room, 8 statement reads, and 7 financial institutions
  • Private cohort chat
  • Everything in Foundation
  • 12 months of community & office hours access

As seen in

  • The Wall Street Journal
  • The New York Times
  • Fortune
  • Yahoo Finance
  • Good Morning America

Trustpilot

In Their Own Words

Verified reviews from coaching clients, word for word.

Read every review on Trustpilot
Reviews:
  • This mentorship has opened a door to my financial life, I see the idea of investing and creating capital more clear. I love that she was able to make a plan for me to meet my goals without eliminating my wants.…

    Madeline H., Trustpilot review. 5 out of 5 stars.

  • Taylor put together a super organized financial plan for me to follow while I’m studying abroad, and it’s been a lifesaver. She broke everything down month by month, making it really easy to see exactly where my money is going and how much I should save for trips, food, and other expenses.…

    Bella P., Trustpilot review. 5 out of 5 stars.

  • Learning experience if you have no idea where to start on your financial or investment journey! Super beginner-friendly, many concepts that are not often talked about but if you’re looking to start somewhere this is the place to go.…

    Yi C., Trustpilot review. 5 out of 5 stars.

  • Taylor’s beginner course is very beginner-friendly and easy to follow. The 1-on-1 sessions go in-depth and are tailored to your individual goals.…

    Ryan, Trustpilot review. 5 out of 5 stars.

  • Working with Taylor was a 10/10 experience for me. For anyone who is looking to start their financing journey I cannot think of a better person than her to start with.

    Sreeja S., Trustpilot review. 5 out of 5 stars.

  • Taylor is a fantastic person as a whole, a real pleasure to speak with and kick ideas around with. No matter how knowledgeable you think you are she will always be able to highlight the small changes one needs to make in order to excel even further.…

    Josh B., Trustpilot review. 5 out of 5 stars.

  • Taylor was a phenomenal coach and incredibly helpful as that is the person she is! I came into the educational opportunity with a lack of budgeting, investing and entrepreneurial skills and she helped me refine them.…

    Nick D., Trustpilot review. 5 out of 5 stars.

  • Before I joined Priceless Tay Coaching, I had no real system when it came to my finances. I was just guessing with everything.…

    Erick H., Trustpilot review. 5 out of 5 stars.

  • Great experience throughout, very responsive to questions outside of classes through the Slack app, which was really beneficial to me as I always tend to have questions that come to me randomly.…

    Jesus O., Trustpilot review. 5 out of 5 stars.

  • When I came to Taylor, I was a mess and in dire need of financial clarity. That is exactly what she brought to me with her guidance and lessons that she gave me in our custom workshop built just for me.…

    Haresh D., Trustpilot review. 5 out of 5 stars.

  • Honestly, was not sure what to expect before joining and after completion being part of the cohort is something I would recommend. Taylor has you join a slack channel that includes the entire cohort and another slack channel for your 1 on 1's.…

    Michael M., Trustpilot review. 5 out of 5 stars.

  • Had no background experience ! I learned how to track my spending , look at my habits and have a reality check .…

    Kimberly, Trustpilot review. 5 out of 5 stars.

  • Taylor provided an intentionally designed program for anyone to have a solid foundation to start their investing journey. This program has elegantly simple features and steps for the regular person to follow and to implement without guesswork.…

    Juan B., Trustpilot review. 5 out of 5 stars.

  • If you're feeling stuck or unsure about investing, this is your one stop shop for getting started. Taylor has created an extensive yet beginner friendly program that evaluates your entire financial situation.…

    Carrie J., Trustpilot review. 5 out of 5 stars.

  • My experience was great; I learned a lot about investing and discovered many ways to expand my portfolio. Taylor made sure to share any information that would help us in the future & present.…

    Mariela R., Trustpilot review. 5 out of 5 stars.

  • I’ve been working with Taylor for 5 months now, and honestly, it’s been a game-changer. She’s super straightforward, no fluff, no sugarcoating.…

    Janelle C., Trustpilot review. 5 out of 5 stars.

Watch Clients Tell It

See all success stories

Week by week

What Your Six Weeks Look Like

Small cohort, max 6 people. The waitlist hears about the next one first.

  1. Week01Live group session with Taylor
  2. Week02Live group session with Taylor+ Private 1:1 strategy call
  3. Week03Live group session with Taylor
  4. Week04Live group session with Taylor+ Private 1:1 strategy call
  5. Week05Live group session with Taylor
  6. Week06Live group session with Taylor

Throughout: feedback on your assignments and your real numbers, plus private cohort chat. After week 6: 12 months of community and office hours access.

The Rich Routine™

Same Paycheck. Different System.

Money without a system compared with Money on the Rich Routine™
Money without a systemMoney on the Rich Routine™
The planA budget that lasts until the first surprise billEvery paycheck has a job before it lands
The adviceAdvice built for someone else's habitsA plan built around your Money Type
Day to dayChecking your balance and hopingOne next step at a time, not the whole system at once
Check-insMoney only gets attention when something breaksA short money date each month that keeps it running
  1. Step 1

    Discover Your Type

    Name the pattern that runs when money gets emotional.

  2. Step 2

    Define the Next Step

    One step built for your type, not for everyone else.

  3. Step 3

    Date Your Money

    A short money date each month keeps the system running.

Taylor Price speaking on stage at the Forbes Creator Upfronts

Your coach

Meet Taylor Price

Founder and CEO, Priceless Tay

Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.

Meet Taylor Price

Is Coaching Right for You Right Now?

Right for you if

  • You earn money but don't have a real system for it yet
  • You want investing explained simply
  • You want a plan built around how you actually behave with money
  • You're ready to do the work: worksheets, sessions, and a monthly money date

Not the right fit if

  • You want someone to pick investments or manage your money for you
  • You need tax, legal, or personalized investment advice
  • You want a quick tip instead of a system

60day guarantee · Executive

60-day conditional guarantee

Within 60 days, attend your 1:1 sessions, complete initial assignments, participate in at least one office hour, and if you don't feel you gained real clarity, request a refund.

After the program

After 12 months, keep community access, office hours, and workshops for $500/year (optional). Executive graduates can add monthly 1:1 coaching calls for $150/month (6-month minimum).

See Foundation Program ($1,000)

Common questions

Foundation costs $1,000, or 6 payments of $199 ($1,194 total), for a self-paced program with 12 months of access. Executive costs $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price.

Yes. Coaching starts from zero: what to do with your paycheck, how to build a budget that fits your Money Type, how to pay down debt and how investing works. Foundation lets you go at your own pace. Executive adds a live cohort and private calls with Taylor.

Coaching is built for Gen Z and young adults who were rarely taught how money works and want a clear plan, whether you're starting from debt, sitting on savings, or ready to invest.

A financial coach teaches you how to run your own money: budgeting, saving, debt, and how investing works, then helps you build and stick to a system. A financial advisor manages or recommends specific investments for you. Priceless Tay coaching is education, not personalized investment advice.

In Executive coaching you get two private 1:1 strategy calls, in weeks 2 and 4. You bring your real numbers, and Taylor gives feedback on your plan and your next step. Not enrolled yet? Book a 1:1 intro strategy call to talk through your #1 money goal first.

Yes. The free Money Type quiz takes about two minutes, and the free calculators cover budgeting, rent, debt payoff, emergency funds and more. See all free tools.

It depends on whether you'll use it. Coaching pays off when you do the work: the worksheets, the sessions, and a monthly money date. Both programs include a conditional money-back guarantee if you complete the early steps and still don't feel clearer.

Choose Foundation ($1,000) if you want self-paced lessons and templates. Choose Executive ($2,500) if you want a 6-week live cohort with Taylor, private strategy calls, and community accountability.

The Rich Routine™ is Priceless Tay's financial coaching framework built around your Money Type. It names your pattern, defines your next step, and gives you a monthly money date to keep the system running.

Yes. Foundation includes a 30-day conditional guarantee when you complete Parts 1 to 2 and core worksheets. Executive includes a 60-day conditional guarantee when you attend sessions and complete initial assignments.

Yes. Foundation is $1,000 or 6 payments of $199 ($1,194 total). Executive is $2,500 or 6 payments of $416.67.

Yes. Foundation and Executive both include Fifecta, the money app. Coaching gets more room for Ask Penny, 8 statement reads, and 7 financial institutions each month. Bank accounts are unlimited.

Yes. Your Foundation investment is credited toward Executive coaching when you upgrade.

It helps, and it's free. Take the Money Type quiz in about two minutes, then coaching builds your system around your type.

Ready for Executive? Get on the waitlist.

Join the waitlist and you'll hear first when the next cohort opens.

Priceless Tay coaching is financial education. It is not personalized investment, tax, or legal advice, and results depend on your situation and effort. Read the full disclaimer.

Coaching waitlist · Spots are full

Coaching Built Around Your Money Type

Coaching spots are full right now. Join the waitlist and you’ll hear first when the next Executive cohort opens and when Foundation enrollment reopens.

Free to join the waitlist · No card required

  • Strategist
  • Spender
  • Saver
  • Scrambler