Alternatives
E*TRADE alternatives in 2026
Updated
Data as of
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E*TRADE is an investing app. E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+. We checked that on Nov 3, 2026. Below are 18 other apps, starting with the 14 other investing apps and then savings accounts and banking apps. They're ranked by how close each app's category is to E*TRADE's, not by how good it is, and every fact shows the date we checked it.
Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.
Short answer
The closest alternatives to E*TRADE are Acorns, Ally Invest and Betterment, because Acorns, Ally Invest and Betterment are also investing apps. E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+. We checked E*TRADE on Nov 3, 2026, and each card below puts an alternative's fees, minimums, platforms and ratings next to E*TRADE's, with the date we checked them.
Moving an E*TRADE account, and what E*TRADE charges
ETRADE's pricing page calls the company ETRADE from Morgan Stanley, points readers to Morgan Stanley Smith Barney LLC on FINRA's BrokerCheck, and says its banking products come from Morgan Stanley Private Bank, National Association, Member FDIC. We didn't find an E*TRADE page that says this relationship changes how an account transfer works, so we don't assume it does.
On Oct 25, 2026, E*TRADE's pricing page listed a $75 fee for full outgoing account transfers. The same page lists $0 commissions for online US-listed stock, ETF and options trades, plus $0.65 per options contract.
For managed investing, ETRADE's Core Portfolios list a flat annual advisory fee of 0.30% for accounts of $500 or more. ETRADE says that fee doesn't cover the management fees and expenses of the funds inside the portfolio.
If you're weighing a move, the alternatives below show each broker's own fees and minimums, with the date we checked them.
Written from these official pages, checked :
- E*TRADE pricing and rates (opens in a new tab) (checked Oct 25, 2026)
- E*TRADE accounts (opens in a new tab) (checked Oct 25, 2026)
What E*TRADE says on its own pages
Before you compare, here is what E*TRADE itself says about these points. Quotes are its own words, and each line links to the page we read.
- Sharing with a partner: “Domestic individual, joint and custodial brokerage accounts are eligible for a debit card.” (source, opens in a new tab, checked )
- Exporting your data: “To download your transaction history to an Excel .csv file, select the down arrow icon button located on the upper right corner of the tool, input a file name, then Save.” (source, opens in a new tab, checked )
- Age and family: “Save and invest on a child’s behalf with a custodial account, while maintaining full control until they reach adulthood.” (source, opens in a new tab, checked )
What E*TRADE and its alternatives cost
E*TRADE
E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.
Acorns
$4a month
Acorns has three monthly plans: Bronze at $4 a month, Silver at $8 a month, and Gold at $12 a month.
As of · acorns.com/pricing
Ally Invest
Ally Invest Robo Portfolios: the Cash-Enhanced Portfolio has a 0% advisory fee (it keeps 30% as a cash buffer), and the Market-Focused Portfolio has a 0.30% annual advisory fee.
- Betterment
Betterment's base price for investing accounts is $5/month. It switches to 0.25% a year of your investing balance once you set up recurring monthly deposits of $200 or more or reach a $24,000 balance. Premium is 0.65% a year and needs $100,000 invested.
As of · betterment.com/pricing
Bloom
$15a month
Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.
Cost over 1 and 3 years: $99.99 and $299.97, at the yearly list price before tax.
As of · bloomapp.com/faq
Charles Schwab
Schwab Intelligent Portfolios, Schwab's robo-advisor, lists no advisory fee and no commissions. You still pay the operating expenses of the ETFs in the portfolio.
As of · schwab.com/pricing
Fidelity InvestmentsFidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above.
M1
M1 doesn't charge commission, trading or management fees for self-directed brokerage accounts. It charges a platform fee of $3/month, waived for clients with more than $10,000 on the platform.
As of · m1.com
Public
Public's Generated Assets portfolios list a management fee of 0.49% a year (its Dividends portfolio page, for example).
- Robinhood
Robinhood Strategies has a 0.25% annual management fee. Eligible Robinhood Gold members ($5 monthly subscription) pay it on only the first $100,000 of assets in their account.
As of · robinhood.com/us/en/strategies
SoFi Invest
SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.
Stash$12a month
The Stash Plan costs $12 a month, or $108 billed annually.
As of · stash.com/pricing
VanguardVanguard Digital Advisor charges an annual gross advisory fee of 0.20% for index portfolio options or 0.25% for an active portfolio option. That fee is reduced by a credit for revenue Vanguard keeps from the investments in your account.
- Wealthfront
Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually.
As of · wealthfront.com/pricing
WebullWebull Advisors lists an annualized advisory fee of 0.20% on diversified strategies, with fees from 0.15% to 0.30% depending on the portfolio.
Ally Bank Savings
Ally charges no monthly maintenance fees on its savings account.
SoFi Checking and Savings
SoFi says its Checking and Savings has no monthly, minimum or maintenance fees.
ChimeChime says its savings account has no fees, and you need an active Chime Checking Account to open one.
- MoneyLion
$0a month
The optional MoneyLion One membership costs $9.99 a month, or $0 a month when you direct deposit $500 or more each month.
As of · moneylion.com/one
Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.
Alternatives to E*TRADE, closest category first
Each card puts the app's facts next to E*TRADE's, with the date we checked each one. The order follows how close the category is, not how good the app is.
How E*TRADE compares at a glance
- Measured by App Store rating, where E*TRADE has 4.7, Betterment (4.8), Bloom (4.8), Charles Schwab (4.8), Fidelity (4.8), Wealthfront (4.8), Chime (4.8) and MoneyLion (4.8) rate higher and Ally Invest (4.6), Robinhood (4.3) and Vanguard (4.6) rate lower.
- For help, E*TRADE lists these channels: phone. Of the apps below, Acorns, Bloom, M1, Public, Stash, Wealthfront, Webull, Ally and MoneyLion list email support and Acorns, Ally Invest, Charles Schwab, Fidelity, M1, Public, Robinhood, SoFi Invest, Ally, SoFi, Chime and MoneyLion list chat support.
- E*TRADE offers options for kids, which Betterment, Public, SoFi Invest, SoFi, Chime and MoneyLion say on their own pages they don't.
Other investing apps
- Same category
Acorns
Investing app
Acorns is an automated investing app that bundles investing, retirement and banking tools into monthly subscription plans.
- Management or subscription fee
- AcornsAcorns has three monthly plans: Bronze at $4 a month, Silver at $8 a month, and Gold at $12 a month.As of Oct 29, 2026. Source: acorns.com/pricing
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- AcornsAcorns' Form ADV wrap fee brochure says there is no minimum account size, and most clients can begin investing with as little as $5.Clients using real-time Round-Ups through Acorns' banking partners may begin investing with less than $5.As of Oct 29, 2026. Source: sqy7rm.media.zestyio.com/Acorns-Wrap-Fee-Program-Brochure--August-2026-.pdf
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- AcornsAcorns lists Mobile app and Web app.As of Oct 29, 2026. Source: sqy7rm.media.zestyio.com/Acorns-Securities-Acorns-Advisers-Form-CRS--August-2026-.pdf
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- AcornsAcorns has 4.7 out of 5 on the App Store from 960,195 ratings.As of Oct 29, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Acorns differs from E*TRADE
Acorns lists email and chat support, which isn't on E*TRADE's support list. Like E*TRADE, Acorns is an investing app. Acorns offers options for kids, which E*TRADE includes too. Acorns lists phone support, which E*TRADE provides too. Like E*TRADE, Acorns is rated 4.7 on the App Store.
Who it fits
- Acorns lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.
- Same category
Ally Invest
Investing app
Ally Invest is Ally's investing service in the Ally app, with self-directed trading and Robo Portfolios. Ally's savings account has its own entry.
- Management or subscription fee
- Ally InvestAlly Invest Robo Portfolios: the Cash-Enhanced Portfolio has a 0% advisory fee (it keeps 30% as a cash buffer), and the Market-Focused Portfolio has a 0.30% annual advisory fee.As of Nov 3, 2026. Source: ally.com/invest/commissions-and-fees
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- Ally InvestAlly says there's no minimum deposit to open a Self-Directed brokerage cash account. Margin accounts require $2,000, and Robo Portfolios require a $100 initial minimum deposit.As of Nov 3, 2026. Source: ally.com/invest/robo-automated-investing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- Ally InvestAlly Invest lists iOS and Android.As of Nov 3, 2026. Source: ally.com/bank/online-banking
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- Ally InvestAlly Invest has 4.6 out of 5 on the App Store from 114,502 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Ally Invest differs from E*TRADE
Ally Invest lists chat support, which isn't on E*TRADE's support list. On the App Store, Ally Invest is rated 4.6 from 114,502 ratings, next to E*TRADE's 4.7 from 380,746 ratings. Ally Invest and E*TRADE are both investing apps. On options for kids, Ally Invest matches E*TRADE. Ally Invest lists phone support, which E*TRADE provides too.
- Same category
Betterment
Investing app
Betterment is an automated investing app with managed portfolios, IRAs and other retirement accounts, and commission-free stock and ETF trading.
- Management or subscription fee
- BettermentBetterment's base price for investing accounts is $5/month. It switches to 0.25% a year of your investing balance once you set up recurring monthly deposits of $200 or more or reach a $24,000 balance. Premium is 0.65% a year and needs $100,000 invested.As of Nov 3, 2026. Source: betterment.com/pricing
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- BettermentBetterment says pricing for its investment portfolios begins at $5/month, with no minimum balance.As of Nov 3, 2026. Source: betterment.com/pricing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- BettermentBetterment lists Web, iOS and Android.As of Nov 3, 2026. Source: betterment.com/help/tag/mobile-app
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- BettermentBetterment has 4.8 out of 5 on the App Store from 66,359 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Betterment differs from E*TRADE
E*TRADE includes options for kids, which Betterment says it doesn't offer. On the App Store, Betterment is rated 4.8 from 66,359 ratings, next to E*TRADE's 4.7 from 380,746 ratings. Betterment is an investing app, the same kind of app as E*TRADE. Like E*TRADE, Betterment offers data export. Betterment lists phone support, which E*TRADE provides too.
- Same category
Bloom
Investing app
Bloom is a subscription app for learning to invest, with lessons, games and an investing account for adults and teens.
- Management or subscription fee
- BloomBloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.As of Nov 3, 2026. Source: bloomapp.com/faq
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- BloomBloom has no minimum account balance, but deposits and stock orders must be at least $1.As of Nov 3, 2026. Source: bloomapp.com/faq
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- BloomBloom lists iOS and Android.As of Nov 3, 2026. Source: bloomapp.com
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- BloomBloom has 4.8 out of 5 on the App Store from 46,609 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Bloom differs from E*TRADE
Bloom lists email support, and E*TRADE's support list doesn't. E*TRADE provides phone support, which Bloom doesn't list. Bloom's App Store rating is 4.8 from 46,609 ratings, against 4.7 from 380,746 ratings for E*TRADE. Bloom and E*TRADE are both investing apps. Like E*TRADE, Bloom offers options for kids.
- Same category
Charles Schwab
Investing app
Charles Schwab is a brokerage with the Schwab Mobile app, retirement and custodial accounts, and a robo-advisor called Schwab Intelligent Portfolios.
- Management or subscription fee
- Charles SchwabSchwab Intelligent Portfolios, Schwab's robo-advisor, lists no advisory fee and no commissions. You still pay the operating expenses of the ETFs in the portfolio.As of Nov 3, 2026. Source: schwab.com/pricing
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- Charles SchwabSchwab lists a $0 account minimum and $0 opening and maintenance fees for brokerage accounts and IRAs. Schwab Intelligent Portfolios has a $5,000 minimum.As of Nov 3, 2026. Source: schwab.com/pricing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- Charles SchwabCharles Schwab lists iOS and Android.As of Nov 3, 2026. Source: schwab.com/mobile
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- Charles SchwabCharles Schwab has 4.8 out of 5 on the App Store from 1,211,167 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Charles Schwab differs from E*TRADE
Charles Schwab lists chat support, which isn't on E*TRADE's support list. Charles Schwab rates 4.8 from 1,211,167 ratings on the App Store, where E*TRADE sits at 4.7 from 380,746 ratings. Charles Schwab and E*TRADE are both investing apps. On options for kids, Charles Schwab matches E*TRADE. Charles Schwab lists phone support, which E*TRADE provides too.
- Same category

Fidelity Investments
Investing app
Fidelity is a brokerage with an investing app, retirement and education accounts, and a robo advisor called Fidelity Go.
- Management or subscription fee
- FidelityFidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above.As of Nov 3, 2026. Source: fidelity.com/why-fidelity/pricing-fees
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- FidelityFidelity lists no account fees and no minimums to open a retail brokerage account, including IRAs. Fidelity Go, its robo advisor, lists no account minimum.As of Nov 3, 2026. Source: fidelity.com/why-fidelity/pricing-fees
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- FidelityFidelity Investments lists iOS and Android.As of Nov 3, 2026. Source: fidelity.com/mobile/overview
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- FidelityFidelity Investments has 4.8 out of 5 on the App Store from 3,378,991 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Fidelity differs from E*TRADE
Fidelity lists chat support, which isn't on E*TRADE's support list. On the App Store, Fidelity is rated 4.8 from 3,378,991 ratings, next to E*TRADE's 4.7 from 380,746 ratings. Fidelity is an investing app, the same kind of app as E*TRADE. Like E*TRADE, Fidelity offers data export and options for kids. Fidelity lists phone support, which E*TRADE provides too.
- Same category
M1
Investing app
M1 is an investing app where your portfolio is a Pie of stocks and ETFs you choose, with automation and retirement and custodial accounts.
- Management or subscription fee
- M1M1 doesn't charge commission, trading or management fees for self-directed brokerage accounts. It charges a platform fee of $3/month, waived for clients with more than $10,000 on the platform.As of Nov 3, 2026. Source: m1.com
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- M1M1 lists a $100 minimum initial deposit for Individual, Joint, Custodial and Crypto accounts, $500 for Traditional, Roth and SEP IRAs, and $5,000 for Trust accounts. After the first deposit, additional deposits can be $10 or more.As of Nov 3, 2026. Source: help.m1.com/en/articles/9332048-your-first-deposit-at-m1
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- M1M1 lists Web, iOS and Android.As of Nov 3, 2026. Source: help.m1.com/en/articles/9332048-your-first-deposit-at-m1
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- M1M1 has 4.7 out of 5 on the App Store from 75,319 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How M1 differs from E*TRADE
M1 lists email and chat support, which isn't on E*TRADE's support list. M1 and E*TRADE are both investing apps. Like E*TRADE, M1 offers data export and options for kids. M1 lists phone support, which E*TRADE provides too. Like E*TRADE, M1 is rated 4.7 on the App Store.
- Same category
Public
Investing app
Public is an investing app for stocks, ETFs, options, bonds and crypto, with IRAs and managed Generated Assets portfolios.
- Management or subscription fee
- PublicPublic's Generated Assets portfolios list a management fee of 0.49% a year (its Dividends portfolio page, for example).As of Nov 3, 2026. Source: public.com/generated-assets/dividends-2f14c2d8
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- PublicPublic says the minimum investment for Generated Assets like its Dividends portfolio is $1,000.As of Nov 3, 2026. Source: public.com/generated-assets/dividends-2f14c2d8
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- PublicPublic lists Mobile app and Web.As of Nov 3, 2026. Source: help.public.com/en/articles/5724380-explore-the-new-investing-experience-on-the-web
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- PublicPublic has 4.7 out of 5 on the App Store from 85,695 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Public differs from E*TRADE
Unlike Public, E*TRADE includes options for kids. Public lists email and chat support, and E*TRADE's support list doesn't. E*TRADE provides phone support, which Public doesn't list. Public and E*TRADE are both investing apps. Public is rated 4.7 from 85,695 ratings on the App Store, the same 4.7 rating E*TRADE has.
- Same category
Robinhood
Investing app
Robinhood is a commission-free trading app with retirement and custodial accounts and a managed portfolio service called Robinhood Strategies.
- Management or subscription fee
- RobinhoodRobinhood Strategies has a 0.25% annual management fee. Eligible Robinhood Gold members ($5 monthly subscription) pay it on only the first $100,000 of assets in their account.As of Nov 3, 2026. Source: robinhood.com/us/en/strategies
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- RobinhoodRobinhood Strategies has a minimum investment requirement of $50.As of Nov 3, 2026. Source: robinhood.com/us/en/strategies
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- RobinhoodRobinhood lists Robinhood app and Robinhood Legend.As of Nov 3, 2026. Source: robinhood.com/us/en
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- RobinhoodRobinhood has 4.3 out of 5 on the App Store from 4,901,225 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Robinhood differs from E*TRADE
Robinhood lists chat support, which isn't on E*TRADE's support list. On the App Store, Robinhood is rated 4.3 from 4,901,225 ratings, next to E*TRADE's 4.7 from 380,746 ratings. Robinhood is an investing app, the same kind of app as E*TRADE. On data export and options for kids, Robinhood matches E*TRADE. Robinhood lists phone support, which E*TRADE provides too.
- Same category
SoFi Invest
Investing app
SoFi Invest is SoFi's investing account, with self-directed trading, IRAs and robo-advisor accounts in the SoFi app. SoFi's savings account has its own entry.
- Management or subscription fee
- SoFi InvestSoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.As of Nov 3, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- SoFi InvestSoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee.As of Nov 3, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- SoFi InvestSoFi Invest lists App and Web.As of Nov 3, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- SoFi InvestSoFi Invest has 4.7 out of 5 on the App Store from 385,411 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How SoFi Invest differs from E*TRADE
E*TRADE includes options for kids, which SoFi Invest says it doesn't offer. SoFi Invest lists chat support, and E*TRADE's support list doesn't. SoFi Invest is an investing app, the same kind of app as E*TRADE. Like E*TRADE, SoFi Invest lists phone support. SoFi Invest is rated 4.7 from 385,411 ratings on the App Store, the same 4.7 rating E*TRADE has.
- Same category

Stash
Investing app
Stash is a subscription investing app with brokerage, retirement and custodial accounts, fractional shares and managed Smart Portfolios.
- Management or subscription fee
- StashThe Stash Plan costs $12 a month, or $108 billed annually. Stash also charges a 0.25% annual advisory fee on Smart Portfolios with balances of $1,000 or more and on Managed Retirement Accounts.As of Nov 3, 2026. Source: stash.com/pricing
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- StashStash's pricing page says: No minimums. No hidden fees.As of Nov 3, 2026. Source: stash.com/pricing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- StashStash lists App and Web.As of Nov 3, 2026. Source: stash.com/invest
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- StashStash has 4.7 out of 5 on the App Store from 311,450 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Stash differs from E*TRADE
Stash lists email support, and E*TRADE's support list doesn't. Like E*TRADE, Stash is an investing app. On options for kids, Stash matches E*TRADE. Like E*TRADE, Stash lists phone support. Stash is rated 4.7 from 311,450 ratings on the App Store, the same 4.7 rating E*TRADE has.
- Same category

Vanguard
Investing app
Vanguard is a fund company and brokerage with an investing app, retirement and custodial accounts, and a robo-advisor called Vanguard Digital Advisor.
- Management or subscription fee
- VanguardVanguard Digital Advisor charges an annual gross advisory fee of 0.20% for index portfolio options or 0.25% for an active portfolio option. That fee is reduced by a credit for revenue Vanguard keeps from the investments in your account.Vanguard says enrollments in Vanguard Digital Advisor require at least $100 in each Vanguard Brokerage Account.As of Nov 3, 2026. Source: investor.vanguard.com/advice/robo-advisor
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- VanguardVanguard says there's no fee or minimum investment amount to open an account.As of Nov 3, 2026. Source: investor.vanguard.com/accounts-plans/brokerage-accounts
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- VanguardVanguard lists iOS and Android.As of Nov 3, 2026. Source: investor.vanguard.com/client-benefits/mobile-apps
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- VanguardVanguard has 4.6 out of 5 on the App Store from 177,567 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Vanguard differs from E*TRADE
On the App Store, Vanguard is rated 4.6 from 177,567 ratings, next to E*TRADE's 4.7 from 380,746 ratings. Vanguard is an investing app, the same kind of app as E*TRADE. Vanguard offers data export and options for kids, which E*TRADE includes too. Vanguard lists phone support, which E*TRADE provides too.
- Same category
Wealthfront
Investing app
Wealthfront is an automated investing app with The Wealthfront Portfolio, a brokerage account for stocks and ETFs, and retirement and 529 accounts.
- Management or subscription fee
- WealthfrontWealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually.As of Nov 3, 2026. Source: wealthfront.com/pricing
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- WealthfrontWealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500.As of Nov 3, 2026. Source: wealthfront.com/investing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- WealthfrontWealthfront lists Web, iOS and Android.As of Nov 3, 2026. Source: support.wealthfront.com/hc/en-us/articles/360043848572-Open-a-Cash-Account
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- WealthfrontWealthfront has 4.8 out of 5 on the App Store from 17,511 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Wealthfront differs from E*TRADE
Wealthfront lists email support, which isn't on E*TRADE's support list. Wealthfront's App Store rating is 4.8 from 17,511 ratings, against 4.7 from 380,746 ratings for E*TRADE. Wealthfront and E*TRADE are both investing apps. Like E*TRADE, Wealthfront offers data export and options for kids. Wealthfront lists phone support, which E*TRADE provides too.
- Same category

Webull
Investing app
Webull is a trading app for stocks, ETFs and options, with IRAs, recurring investing and a robo service called Webull Advisors.
- Management or subscription fee
- WebullWebull Advisors lists an annualized advisory fee of 0.20% on diversified strategies, with fees from 0.15% to 0.30% depending on the portfolio.Webull says the initial minimum investment and minimum balance required to open and maintain a Webull Advisors account is $100.As of Nov 3, 2026. Source: webull.com/trading-investing/webull-advisors
- E*TRADEE*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/pricing-and-rates
- Account minimum
- WebullWebull says it offers 0 commission trades and no deposit minimums.As of Nov 3, 2026. Source: webull.com/pricing
- E*TRADEE*TRADE says its brokerage account has no account minimums or maintenance fees, and that other fees may apply.As of Nov 3, 2026. Source: us.etrade.com/what-we-offer/our-accounts/brokerage-account
- Platforms
- WebullWebull lists Mobile app, Desktop and Web.As of Nov 3, 2026. Source: webull.com/trading-investing/webull-advisors
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- WebullWebull has 4.7 out of 5 on the App Store from 343,072 ratings.As of Nov 3, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Webull differs from E*TRADE
Webull lists email support, and E*TRADE's support list doesn't. Like E*TRADE, Webull is an investing app. Like E*TRADE, Webull offers data export and options for kids. Like E*TRADE, Webull lists phone support. Webull is rated 4.7 from 343,072 ratings on the App Store, the same 4.7 rating E*TRADE has.
Savings accounts
- Nearby category
Ally Bank Savings
Savings account
Ally Bank's online savings account pays a variable rate and includes savings buckets, round ups and recurring transfers.
- Platforms
- AllyAlly Bank Savings lists Web, iOS and Android.As of Oct 29, 2026. Source: ally.com/bank/online-banking
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- AllyAlly Bank Savings has 4.7 out of 5 on the App Store from 114,326 ratings.As of Oct 29, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Ally differs from E*TRADE
Ally is a savings account, not an investing app like E*TRADE. Ally lists email and chat support, which isn't on E*TRADE's support list. Ally offers data export and options for kids, which E*TRADE includes too. Ally lists phone support, which E*TRADE provides too. Like E*TRADE, Ally is rated 4.7 on the App Store.
Who it fits
- Ally lists goals. A goal gives a Spender a reason to pause before buying, which is the Sleep on It fix.
- Ally lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.
- Nearby category
SoFi Checking and Savings
Savings account
SoFi's savings account pays a higher variable rate when you have eligible direct deposit or $5,000 in qualifying deposits.
- Platforms
- SoFiSoFi Checking and Savings lists iOS and Android.As of Oct 29, 2026. Source: sofi.com/app-download
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- SoFiSoFi Checking and Savings has 4.7 out of 5 on the App Store from 385,422 ratings.As of Oct 29, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How SoFi differs from E*TRADE
SoFi is a savings account, a different kind of app from E*TRADE. SoFi's own pages say it doesn't offer options for kids, which E*TRADE includes. SoFi lists chat support, and E*TRADE's support list doesn't. SoFi offers data export, which E*TRADE includes too. Like E*TRADE, SoFi lists phone support. SoFi is rated 4.7 from 385,422 ratings on the App Store, the same 4.7 rating E*TRADE has.
Who it fits
- SoFi lists investment tracking. That fits a Strategist, who wants to watch the whole plan grow.
- SoFi lists goals. A goal gives a Spender a reason to pause before buying, which is the Sleep on It fix.
- SoFi lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.
- SoFi lists bank syncing. Seeing every account in one place helps a Scrambler pay bills first.
Banking apps
- Nearby category

Chime
Banking app
Chime is a financial technology company, not a bank, that offers checking and savings accounts through partner banks.
- Platforms
- ChimeChime lists Web, iOS and Android.As of Nov 12, 2026. Source: help.chime.com/do-i-get-account-statements-from-chime-ec347b04
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- ChimeChime has 4.8 out of 5 on the App Store from 1,655,300 ratings.As of Nov 12, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How Chime differs from E*TRADE
Coming from E*TRADE, note that Chime is a banking app. Chime's own pages say it doesn't offer options for kids, which E*TRADE includes. Chime lists chat support, which isn't on E*TRADE's support list. Chime's App Store rating is 4.8 from 1,655,300 ratings, against 4.7 from 380,746 ratings for E*TRADE. Chime lists phone support, which E*TRADE provides too.
Who it fits
- Chime lists goals. A goal gives a Spender a reason to pause before buying, which is the Sleep on It fix.
- Chime lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.
- Nearby category
MoneyLion
Banking app
MoneyLion is a financial technology company, not a bank, with a MoneyLion Spend account, MoneyLion Save, Instacash cash advances, investing and a marketplace of loan and card offers.
- Platforms
- MoneyLionMoneyLion lists Web, iOS and Android.As of Oct 29, 2026. Source: moneylion.com
- E*TRADEE*TRADE lists Power E*TRADE Pro, Power E*TRADE Web, Power E*TRADE App, E*TRADE App and E*TRADE Web.As of Nov 3, 2026. Source: us.etrade.com/platforms
- App store rating
- MoneyLionMoneyLion has 4.8 out of 5 on the App Store from 330,603 ratings.As of Oct 29, 2026. Source: App Store listing
- E*TRADEE*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings.As of Nov 3, 2026. Source: App Store listing
How MoneyLion differs from E*TRADE
MoneyLion is a banking app, a different kind of app from E*TRADE. Its own site also lists investing, the kind of tool E*TRADE is built for. E*TRADE includes options for kids, which MoneyLion says it doesn't offer. MoneyLion lists email and chat support, which isn't on E*TRADE's support list. On the App Store, MoneyLion is rated 4.8 from 330,603 ratings, next to E*TRADE's 4.7 from 380,746 ratings. MoneyLion lists phone support, which E*TRADE provides too.
Who it fits
- MoneyLion lists goals. A goal gives a Spender a reason to pause before buying, which is the Sleep on It fix.
- MoneyLion lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.
- MoneyLion lists bank syncing. Seeing every account in one place helps a Scrambler pay bills first.
Who E*TRADE and its alternatives are for
Pick the tab that sounds like you. The questions come from app help centers, FAQ pages and user forums, and every answer comes from the app's own pages, with the date we checked it.
Just me
Budgeting on your own? These are the basics people ask about first.
Is there support from the app's makers if I need help?
E*TRADE: Yes. Phone.
In their words: “Speak with a Customer Service Representative about your brokerage or bank account.”
As of . Source: us.etrade.com
Acorns: Yes. Chat (Acorns app or Help Center), email and phone.
In their words: “Chat: Chat with us anytime through the Acorns app or from the Acorns Help Center (click "Need Help?" in the bottom right corner).”
As of . Source: support.acorns.com
Ally Invest: Yes. Chat (after you log in), secure message and phone.
In their words: “Log in for chat support or send a secure message.”
As of . Source: ally.com
Betterment: Yes. Phone.
In their words: “Call us directly at (718) 400-6898 .”
As of . Source: betterment.com
Bloom: Yes. Email.
In their words: “Please contact support@joinbloom.co for direct refunds if you do not recognize the service, were unable to sign up or have a special inquiry.”
As of . Source: bloomapp.com
Charles Schwab: Yes. Phone, chat and branches.
In their words: “Reach out to Charles Schwab customer service by phone, chat, or visit your local branch.”
As of . Source: schwab.com
Fidelity: Yes. Phone (24/7), chat (Fidelity Assistant 24/7, live chat with an associate) and Investor Centers.
In their words: “For any customer service questions, call us 24/7 at: 800-343-3548”
As of . Source: fidelity.com
M1: Yes. Chat, email and phone.
In their words: “Alternatively, you can send us an email or for urgent requests give us a call at 312-600-2883.”
As of . Source: help.m1.com
Public: Yes. Email and in-app chat.
In their words: “You can always reach us over email at support@public.com .”
As of . Source: public.com
Robinhood: Yes. Chat (24/7) and phone (call back).
In their words: “When you contact us, you can request a call back to discuss your issue, and we'll call you as soon as an agent is available, typically in less than 30 minutes.”
As of . Source: robinhood.com
SoFi Invest: Yes. Chat and phone.
In their words: “You have options, including chatting with us.”
As of . Source: sofi.com
Stash: Yes. Phone and email.
In their words: “If you cannot log in, call Stash Support at 1-800-205-5164, Monday through Friday, 8 a.m. to 8 p.m. ET, or email”
As of . Source: stash.com
Vanguard: Yes. Phone.
In their words: “Our Client Services team is available Monday through Friday, 8 a.m. to 8 p.m., Eastern time”
As of . Source: corporate.vanguard.com
Wealthfront: Yes. Phone and email.
In their words: “Wealthfront’s team of client service specialists are available via phone or email in the event you can’t find your answer in our Help Center”
As of . Source: support.wealthfront.com
Webull: Yes. Email and phone.
In their words: “support@webull.com +1 (888) 828-0618”
As of . Source: webull.com
Ally: Yes. Phone, chat and email.
In their words: “Call, chat or email us any time.”
As of . Source: ally.com
SoFi: Yes. Chat and phone.
In their words: “You have options, including chatting with us.”
As of . Source: sofi.com
Chime: Yes. Chat and phone.
In their words: “Chat with us in the Chime app”
As of . Source: help.chime.com
MoneyLion: Yes. In-app chat, phone (24/7) and email.
In their words: “Here's how to contact MoneyLion Customer Care when you're in a pinch”
As of . Source: help.moneylion.com
Family
Bringing in more of the household? Here's what each app says about families and kids. See apps with custodial accounts for kids.
Does it have accounts or features for kids or teens?
E*TRADE: Yes. It has accounts or features for kids or teens.
In their words: “Save and invest on a child’s behalf with a custodial account, while maintaining full control until they reach adulthood.”
As of . Source: us.etrade.com
Acorns: Yes. It has accounts or features for kids or teens.
In their words: “Smart money app & up to 4 debit cards”
As of . Source: acorns.com
Ally Invest: Yes. It has accounts or features for kids or teens.
In their words: “As the owner of a self-directed account, the choice is yours. We offer the following account types:”
As of . Source: ally.com
Betterment: No.
In their words: “Betterment only supports accounts for individuals the ages of 18 or older.”
As of . Source: betterment.com
Bloom: Yes. It has accounts or features for kids or teens.
In their words: “Bloom charges a subscription fee for access to an investing account (including UTMA/UGMA custodial brokerage accounts for teens 13-17), 200+ interactive financial lessons, and stock rewards for learning.”
As of . Source: bloomapp.com
Charles Schwab: Yes. It has accounts or features for kids or teens.
In their words: “A Schwab One Custodial Account lets you invest in your child's future while teaching them how to build it.”
As of . Source: schwab.com
Fidelity: Yes. It has accounts or features for kids or teens.
In their words: “The only brokerage account teens ages 13–17 can own independently”
As of . Source: fidelity.com
M1: Yes. It has accounts or features for kids or teens.
In their words: “Opening an M1 Custodial Account (UTMA/UGMA) allows you to invest and manage assets on behalf of a minor”
As of . Source: help.m1.com
Public: No.
In their words: “Public does not offer custodial accounts at this time.”
As of . Source: help.public.com
Robinhood: Yes. It has accounts or features for kids or teens.
In their words: “Custodial accounts let you invest on behalf of a minor, directly from your Robinhood app.”
As of . Source: robinhood.com
SoFi Invest: No.
In their words: “At this time we do not offer UTMA (Uniform Transfers to Minors Act) or UGMA (Uniform Gifts to Minors Act) accounts.”
As of . Source: support.sofi.com
Stash: Yes. It has accounts or features for kids or teens.
In their words: “With a custodial account (aka Kids Portfolio at Stash), you can buy stocks and ETFs on behalf of the children in your life”
As of . Source: stash.com
Vanguard: Yes. It has accounts or features for kids or teens.
In their words: “Any adult resident of the U.S. can open or contribute to an UGMA or UTMA.”
As of . Source: investor.vanguard.com
Wealthfront: Yes. It has accounts or features for kids or teens.
In their words: “we offer an ability to open a taxable Wealthfront Portfolio for a minor!”
As of . Source: support.wealthfront.com
Webull: Yes. It has accounts or features for kids or teens.
In their words: “All custodial accounts will be opened as UTMA accounts.”
As of . Source: webull.com
Ally: Yes. It has accounts or features for kids or teens.
In their words: “Once a minor reaches the age of majority in their state, control of the funds must be transferred to the minor.”
As of . Source: ally.com
SoFi: No.
In their words: “You must be 18 years or older to open any SoFi Bank account with us whether joint or individual.”
As of . Source: support.sofi.com
MoneyLion: No.
In their words: “Be at least 18 years old (or the age of majority in your state or jurisdiction of residence).”
As of . Source: moneylion.com
A question shows only when every app here has a current official source that answers it. We only say no when the app's own page does.
FAQ
What are the closest alternatives to E*TRADE?
The closest alternatives to ETRADE are Acorns, Ally Invest and Betterment, because Acorns, Ally Invest and Betterment are also investing apps. This list is ordered by how close each app's category is to ETRADE's, not by how good it is.
How much does E*TRADE charge?
E*TRADE's Core Portfolios list a flat annual advisory fee of 0.30% for an account market value of $500+. We checked this on Nov 3, 2026.
What is E*TRADE's app store rating?
E*TRADE has 4.7 out of 5 on the App Store from 380,746 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.
What devices does E*TRADE work on?
ETRADE lists Power ETRADE Pro, Power ETRADE Web, Power ETRADE App, ETRADE App and ETRADE Web. We checked this on Nov 3, 2026.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Another option: Fifecta
If none of these feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.
Keep comparing
- Browse our guide to the low-cost brokerage accounts.
- Want the bigger picture? Compare more money apps.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Want a plan built on your Money Type?
Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.
Sources and confidence
- Last checked
- Sourced facts
- 177 facts, each linked and dated
E*TRADE10 sourced facts, last checked Nov 3, 2026
- Management or subscription feeus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Account minimumus.etrade.com/what-we-offer/our-accounts/brokerage-account, as of Nov 3, 2026
- Stock and ETF commissionsus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Account typesus.etrade.com/what-we-offer/our-accounts, as of Nov 3, 2026
- Fractional sharesus.etrade.com/what-we-offer/investment-choices/fractional-shares, as of Nov 3, 2026
- Automatic investingus.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Managed portfolios (robo)us.etrade.com/what-we-offer/pricing-and-rates, as of Nov 3, 2026
- Protectionus.etrade.com/l/f/asset-protection, as of Nov 3, 2026
- Platformsus.etrade.com/platforms, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Acorns10 sourced facts, last checked Oct 29, 2026
- Management or subscription feeacorns.com/pricing, as of Oct 29, 2026
- Account minimumsqy7rm.media.zestyio.com/Acorns-Wrap-Fee-Program-Brochure--August-2026-.pdf, as of Oct 29, 2026
- Stock and ETF commissionsacorns.com, as of Oct 29, 2026
- Account typesacorns.com/pricing, as of Oct 29, 2026
- Fractional sharessqy7rm.media.zestyio.com/Acorns-Securities-Acorns-Advisers-Form-CRS--August-2026-.pdf, as of Oct 29, 2026
- Automatic investingacorns.com/pricing, as of Oct 29, 2026
- Managed portfolios (robo)acorns.com/pricing, as of Oct 29, 2026
- Protectionacorns.com/pricing, as of Oct 29, 2026
- Platformssqy7rm.media.zestyio.com/Acorns-Securities-Acorns-Advisers-Form-CRS--August-2026-.pdf, as of Oct 29, 2026
- App store ratingApp Store listing, as of Oct 29, 2026
Ally Invest9 sourced facts, last checked Nov 3, 2026
- Management or subscription feeally.com/invest/commissions-and-fees, as of Nov 3, 2026
- Account minimumally.com/invest/robo-automated-investing, as of Nov 3, 2026
- Stock and ETF commissionsally.com/invest/commissions-and-fees, as of Nov 3, 2026
- Account typesally.com/invest/robo-automated-investing, as of Nov 3, 2026
- Automatic investingally.com/invest/robo-automated-investing, as of Nov 3, 2026
- Managed portfolios (robo)ally.com/invest/robo-automated-investing, as of Nov 3, 2026
- Protectionally.com/invest/robo-automated-investing, as of Nov 3, 2026
- Platformsally.com/bank/online-banking, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Betterment10 sourced facts, last checked Nov 3, 2026
- Management or subscription feebetterment.com/pricing, as of Nov 3, 2026
- Account minimumbetterment.com/pricing, as of Nov 3, 2026
- Stock and ETF commissionsbetterment.com/pricing, as of Nov 3, 2026
- Account typesbetterment.com/pricing, as of Nov 3, 2026
- Fractional sharesbetterment.com/self-directed-investing, as of Nov 3, 2026
- Automatic investingbetterment.com, as of Nov 3, 2026
- Managed portfolios (robo)betterment.com, as of Nov 3, 2026
- Protectionbetterment.com, as of Nov 3, 2026
- Platformsbetterment.com/help/tag/mobile-app, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Bloom10 sourced facts, last checked Nov 3, 2026
- Management or subscription feebloomapp.com/faq, as of Nov 3, 2026
- Account minimumbloomapp.com/faq, as of Nov 3, 2026
- Stock and ETF commissionsApp Store listing, as of Nov 3, 2026
- Account typesbloomapp.com/faq, as of Nov 3, 2026
- Fractional sharesfiles.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx, as of Nov 3, 2026
- Automatic investingApp Store listing, as of Nov 3, 2026
- Managed portfolios (robo)App Store listing, as of Nov 3, 2026
- Protectionsipc.org/for-investors/what-sipc-protects, as of Nov 3, 2026
- Platformsbloomapp.com, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Charles Schwab10 sourced facts, last checked Nov 3, 2026
- Management or subscription feeschwab.com/pricing, as of Nov 3, 2026
- Account minimumschwab.com/pricing, as of Nov 3, 2026
- Stock and ETF commissionsschwab.com/pricing, as of Nov 3, 2026
- Account typesschwab.com/pricing, as of Nov 3, 2026
- Fractional sharesschwab.com/fractional-shares-stock-slices, as of Nov 3, 2026
- Automatic investingschwab.com/intelligent-portfolios, as of Nov 3, 2026
- Managed portfolios (robo)schwab.com/intelligent-portfolios, as of Nov 3, 2026
- Protectionschwab.com/legal/account-protection, as of Nov 3, 2026
- Platformsschwab.com/mobile, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Fidelity Investments10 sourced facts, last checked Nov 3, 2026
- Management or subscription feefidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Account minimumfidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Stock and ETF commissionsfidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Account typesfidelity.com/open-account/overview, as of Nov 3, 2026
- Fractional sharesfidelity.com/trading/fractional-shares, as of Nov 3, 2026
- Automatic investingfidelity.com/trading/fractional-shares, as of Nov 3, 2026
- Managed portfolios (robo)fidelity.com/why-fidelity/pricing-fees, as of Nov 3, 2026
- Protectionfidelity.com/why-fidelity/safeguarding-your-accounts, as of Nov 3, 2026
- Platformsfidelity.com/mobile/overview, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
M110 sourced facts, last checked Nov 3, 2026
- Management or subscription feem1.com, as of Nov 3, 2026
- Account minimumhelp.m1.com/en/articles/9332048-your-first-deposit-at-m1, as of Nov 3, 2026
- Stock and ETF commissionsm1.com, as of Nov 3, 2026
- Account typesm1.com, as of Nov 3, 2026
- Fractional sharesm1.com, as of Nov 3, 2026
- Automatic investingm1.com/invest/automated-investing, as of Nov 3, 2026
- Managed portfolios (robo)m1.com, as of Nov 3, 2026
- Protectionm1.com, as of Nov 3, 2026
- Platformshelp.m1.com/en/articles/9332048-your-first-deposit-at-m1, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Public10 sourced facts, last checked Nov 3, 2026
- Management or subscription feepublic.com/generated-assets/dividends-2f14c2d8, as of Nov 3, 2026
- Account minimumpublic.com/generated-assets/dividends-2f14c2d8, as of Nov 3, 2026
- Stock and ETF commissionspublic.com/invest/stocks, as of Nov 3, 2026
- Account typespublic.com, as of Nov 3, 2026
- Fractional sharespublic.com/invest/stocks, as of Nov 3, 2026
- Automatic investingpublic.com/invest/stocks, as of Nov 3, 2026
- Managed portfolios (robo)public.com/generated-assets/dividends-2f14c2d8, as of Nov 3, 2026
- Protectionpublic.com, as of Nov 3, 2026
- Platformshelp.public.com/en/articles/5724380-explore-the-new-investing-experience-on-the-web, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Robinhood10 sourced facts, last checked Nov 3, 2026
- Management or subscription feerobinhood.com/us/en/strategies, as of Nov 3, 2026
- Account minimumrobinhood.com/us/en/strategies, as of Nov 3, 2026
- Stock and ETF commissionsrobinhood.com/us/en/support/articles/trading-fees-on-robinhood, as of Nov 3, 2026
- Account typesrobinhood.com/us/en/strategies, as of Nov 3, 2026
- Fractional sharesrobinhood.com/us/en/support/articles/fractional-shares, as of Nov 3, 2026
- Automatic investingrobinhood.com/us/en/invest, as of Nov 3, 2026
- Managed portfolios (robo)robinhood.com/us/en/strategies, as of Nov 3, 2026
- Protectionrobinhood.com/us/en/support/articles/trading-fees-on-robinhood, as of Nov 3, 2026
- Platformsrobinhood.com/us/en, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
SoFi Invest10 sourced facts, last checked Nov 3, 2026
- Management or subscription feesofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- Account minimumsofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- Stock and ETF commissionssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- Account typessofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- Fractional sharessofi.com/invest/fractional-shares, as of Nov 3, 2026
- Automatic investingsofi.com/invest/fractional-shares, as of Nov 3, 2026
- Managed portfolios (robo)sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- Protectionsofi.com/invest/fractional-shares, as of Nov 3, 2026
- Platformssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Stash10 sourced facts, last checked Nov 3, 2026
- Management or subscription feestash.com/pricing, as of Nov 3, 2026
- Account minimumstash.com/pricing, as of Nov 3, 2026
- Stock and ETF commissionsstash.com/pricing, as of Nov 3, 2026
- Account typesstash.com/pricing, as of Nov 3, 2026
- Fractional sharesstash.com/pricing, as of Nov 3, 2026
- Automatic investingstash.com/invest, as of Nov 3, 2026
- Managed portfolios (robo)stash.com/pricing, as of Nov 3, 2026
- Protectionstash.com/security, as of Nov 3, 2026
- Platformsstash.com/invest, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Vanguard10 sourced facts, last checked Nov 3, 2026
- Management or subscription feeinvestor.vanguard.com/advice/robo-advisor, as of Nov 3, 2026
- Account minimuminvestor.vanguard.com/accounts-plans/brokerage-accounts, as of Nov 3, 2026
- Stock and ETF commissionsinvestor.vanguard.com/client-benefits/investment-fees, as of Nov 3, 2026
- Account typesinvestor.vanguard.com/accounts-plans, as of Nov 3, 2026
- Fractional sharesinvestor.vanguard.com/investor-resources-education/article/what-is-dollar-based-investing, as of Nov 3, 2026
- Automatic investinginvestor.vanguard.com/advice/robo-advisor, as of Nov 3, 2026
- Managed portfolios (robo)investor.vanguard.com/advice/robo-advisor, as of Nov 3, 2026
- Protectioninvestor.vanguard.com/accounts-plans/brokerage-accounts, as of Nov 3, 2026
- Platformsinvestor.vanguard.com/client-benefits/mobile-apps, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Wealthfront10 sourced facts, last checked Nov 3, 2026
- Management or subscription feewealthfront.com/pricing, as of Nov 3, 2026
- Account minimumwealthfront.com/investing, as of Nov 3, 2026
- Stock and ETF commissionswealthfront.com/brokerage, as of Nov 3, 2026
- Account typeswealthfront.com, as of Nov 3, 2026
- Fractional shareswealthfront.com/brokerage, as of Nov 3, 2026
- Automatic investingwealthfront.com/pricing, as of Nov 3, 2026
- Managed portfolios (robo)wealthfront.com/pricing, as of Nov 3, 2026
- Protectionwealthfront.com/investing, as of Nov 3, 2026
- Platformssupport.wealthfront.com/hc/en-us/articles/360043848572-Open-a-Cash-Account, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Webull10 sourced facts, last checked Nov 3, 2026
- Management or subscription feewebull.com/trading-investing/webull-advisors, as of Nov 3, 2026
- Account minimumwebull.com/pricing, as of Nov 3, 2026
- Stock and ETF commissionswebull.com/pricing, as of Nov 3, 2026
- Account typeswebull.com/trading-investing/ira, as of Nov 3, 2026
- Fractional shareswebull.com/help/faq/10959-Trading-Fractional-Shares, as of Nov 3, 2026
- Automatic investingwebull.com/trading-investing/recurring-investment, as of Nov 3, 2026
- Managed portfolios (robo)webull.com/trading-investing/webull-advisors, as of Nov 3, 2026
- Protectionwebull.com/pricing, as of Nov 3, 2026
- Platformswebull.com/trading-investing/webull-advisors, as of Nov 3, 2026
- App store ratingApp Store listing, as of Nov 3, 2026
Ally Bank Savings7 sourced facts, last checked Oct 29, 2026
- Price and feesally.com/bank/online-savings-account, as of Oct 29, 2026
- APY or rateally.com/bank/online-savings-account, as of Oct 29, 2026
- Minimumsally.com/bank/online-savings-account, as of Oct 29, 2026
- Protectionally.com/bank/online-savings-account, as of Oct 29, 2026
- Platformsally.com/bank/online-banking, as of Oct 29, 2026
- Featuresally.com/bank/online-savings-account, as of Oct 29, 2026
- App store ratingApp Store listing, as of Oct 29, 2026
SoFi Checking and Savings7 sourced facts, last checked Oct 29, 2026
- Price and feessofi.com/banking/high-yield-savings-account, as of Oct 29, 2026
- APY or ratesofi.com/legal/banking-rate-sheet, as of Oct 29, 2026
- Minimumssofi.com/banking/high-yield-savings-account, as of Oct 29, 2026
- Protectionsofi.com/banking/high-yield-savings-account, as of Oct 29, 2026
- Platformssofi.com/app-download, as of Oct 29, 2026
- Featuressofi.com/banking/high-yield-savings-account, as of Oct 29, 2026
- App store ratingApp Store listing, as of Oct 29, 2026
Chime7 sourced facts, last checked Nov 12, 2026
- Price and feeshelp.chime.com/what-is-the-chime-savings-account-f189355c, as of Oct 29, 2026
- APY or ratehelp.chime.com/what-is-annual-percentage-yield-apy-dfafd381, as of Nov 12, 2026
- Minimumshelp.chime.com/what-is-the-chime-savings-account-f189355c, as of Nov 12, 2026
- Protectionhelp.chime.com/what-is-the-chime-savings-account-f189355c, as of Nov 12, 2026
- Platformshelp.chime.com/do-i-get-account-statements-from-chime-ec347b04, as of Nov 12, 2026
- Featureshelp.chime.com/what-are-chime-savings-goals-4aef8222, as of Oct 29, 2026
- App store ratingApp Store listing, as of Nov 12, 2026
MoneyLion7 sourced facts, last checked Oct 29, 2026
- Price and feesmoneylion.com/one, as of Oct 29, 2026
- APY or ratemoneylion.com/one, as of Oct 29, 2026
- Minimumsmoneylion.com/one, as of Oct 29, 2026
- Protectionmoneylion.com, as of Oct 29, 2026
- Platformsmoneylion.com, as of Oct 29, 2026
- Featureshelp.moneylion.com/en_us/smart-budget-SJQEvwhHgx, as of Oct 29, 2026
- App store ratingApp Store listing, as of Oct 29, 2026
Each fact links to the official page it came from, with the date we checked it. Once a fact is older than 30 days, it comes off the page until we check it again. How we source, date and index this data.
This is education, not financial advice.

















