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Investing comparison

Fidelity vs Vanguard

Updated

Data as of

Fidelity checked Vanguard checked

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Fidelity Investments logo

Fidelity

Investing app

Visit site for Fidelity Investments (opens in a new tab)
App Store marketing images, as of Oct 24, 2026
Fidelity App Store image of the home screen
Fidelity App Store image of an account screen
Fidelity App Store image of a recurring investment
Vanguard logo

Vanguard

Investing app

Visit site for Vanguard (opens in a new tab)
App Store marketing images, as of Oct 25, 2026
Vanguard App Store image with quote and watchlist cards
Vanguard App Store image of the Portfolio tab
Vanguard Browse by goal screen

Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.

Short answer

  • Pick Fidelity if you want a managed portfolio with no minimum (Vanguard lists $100) or the higher App Store rating (4.8, compared with 4.6).
  • The biggest difference is the managed portfolio minimum: Fidelity lists no minimum, and Vanguard lists $100.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Fidelity vs Vanguard at a glance

  • Fidelity Investments logoFidelity

    Rating
    4.8 of 5App Store, 3,378,991 ratings
    Platforms
    2iOS, Android
  • Vanguard logoVanguard

    Rating
    4.6 of 5App Store, 177,567 ratings
    Platforms
    2iOS, Android

What it costs

  • Fidelity Investments logoFidelity Investments

    Fidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above.

    Sourcefidelity.com/why-fidelity/pricing-fees, checked .
  • Vanguard logoVanguard

    Vanguard Digital Advisor charges an annual gross advisory fee of 0.20% for index portfolio options or 0.25% for an active portfolio option. That fee is reduced by a credit for revenue Vanguard keeps from the investments in your account.

    Sourceinvestor.vanguard.com/advice/robo-advisor, checked .

Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.

Fidelity Investments and Vanguard, side by side

Fidelity and Vanguard compared. Each value's source and the date we checked it open from its Source link.
Account minimumDiffers
FidelityFidelity lists no account fees and no minimums to open a retail brokerage account, including IRAs. Fidelity Go, its robo advisor, lists no account minimum.
Sourcefidelity.com/why-fidelity/pricing-fees, checked .
VanguardVanguard says there's no fee or minimum investment amount to open an account.
Sourceinvestor.vanguard.com/accounts-plans/brokerage-accounts, checked .
Stock and ETF commissionsDiffers
FidelityFidelity lists $0 commission for online US stock, ETF and option trades. Online option trades have a $0.65 per contract fee.
Sourcefidelity.com/why-fidelity/pricing-fees, checked .
VanguardVanguard lists $0 for online ETF and stock trades, and a $25 broker-assisted commission per trade placed with a representative.
Sourceinvestor.vanguard.com/client-benefits/investment-fees, checked .
Account typesDiffers
FidelityFidelity lists these account types: Brokerage account, Traditional IRA, Roth IRA, Rollover IRA, Health savings account (HSA), 529 college savings plan, Cash management account and Crypto account.
Sourcefidelity.com/open-account/overview, checked .
VanguardVanguard lists these account types: Brokerage accounts, Traditional IRAs, Roth IRAs, SEP-IRAs, Spousal IRAs, Custodial IRAs, UGMA/UTMA, 529 accounts, Trust accounts, Organization accounts, 403(b) services and Cash Plus Account.
Sourceinvestor.vanguard.com/accounts-plans, checked .
Fractional sharesDiffers
FidelityFidelity says you can own fractions of US stocks and ETFs, starting at $1.
Sourcefidelity.com/trading/fractional-shares, checked .
VanguardVanguard says dollar-based trading lets you buy a Vanguard ETF for as little as $1, regardless of the ETF's share price.
Sourceinvestor.vanguard.com/investor-resources-education/article/what-is-dollar-based-investing, checked .
Automatic investingDiffers
FidelityFidelity says you can use recurring investments to automatically add fractional shares.
Sourcefidelity.com/trading/fractional-shares, checked .
VanguardVanguard says its robo-advisor uses an algorithm to automatically build and rebalance a portfolio.
Sourceinvestor.vanguard.com/advice/robo-advisor, checked .
Managed portfolios (robo)Differs
FidelityFidelity Go is Fidelity's robo advisor, with digital managed accounts and no minimum to open (the balance must be at least $10 to be invested).
Sourcefidelity.com/why-fidelity/pricing-fees, checked .
VanguardVanguard Digital Advisor is Vanguard's all-digital robo-advisor. Enrolling requires at least $100 in each Vanguard Brokerage Account.
Sourceinvestor.vanguard.com/advice/robo-advisor, checked .
ProtectionDiffers
FidelityFidelity is a member of SIPC, which protects securities customers up to $500,000 (including $250,000 for claims for cash). Fidelity adds excess of SIPC coverage with a $1 billion aggregate limit, no per-customer limit on securities and a $1.9 million per-customer limit on cash awaiting investment.
Sourcefidelity.com/why-fidelity/safeguarding-your-accounts, checked .
VanguardVanguard says its accounts are protected by SIPC, which covers up to $500,000 in securities and up to $250,000 in cash if the firm fails.
Sourceinvestor.vanguard.com/accounts-plans/brokerage-accounts, checked .
Platforms
FidelityFidelity Investments lists iOS and Android.
Sourcefidelity.com/mobile/overview, checked .
VanguardVanguard lists iOS and Android.
Sourceinvestor.vanguard.com/client-benefits/mobile-apps, checked .
App store ratingDiffers
FidelityFidelity Investments has 4.8 out of 5 on the App Store from 3,378,991 ratings.
SourceApp Store listing, checked .
VanguardVanguard has 4.6 out of 5 on the App Store from 177,567 ratings.
SourceApp Store listing, checked .

Store ratings are a dated snapshot from each listing, not our score. A row shows only when both apps have a current official source for it. How we source and date this data. Spotted a change? Tell us if something changed.

Weighing a third option? Add up to two more apps and compare up to four side by side.

Screen by screen

Pick a task to see what each app shows for it. App Store and Google Play images are the apps' own marketing, so they can show sample data and staged layouts. Help center images come from the app's support articles. See every app's screens.

Home

Fidelity Investments logoFidelity Investments

  • Fidelity App Store image of the home screen
    App Store marketing imageApp Store image with the headline "All-in-one app" showing the home screen with market indexes and $44,750.00 in Fidelity accounts.App Store listing, as of
  • Fidelity home screen with accounts total and chart
    App Store marketing imageThe Home tab: DJIA, NASDAQ and S&P 500 cards, Fidelity accounts at $44,750.00 up $275.00 (+0.31%) today, a one-month line chart and the tab bar with Home, Investing, Transact, Planning and Discover.App Store listing, as of
  • Fidelity accounts balance with a line chart
    App Store marketing imageFidelity accounts $44,750.00, up $275.00 (+0.31%) today, with 1M, YTD, 1Y and 3Y tabs and a one-month line chart from Aug 1 to Aug 31.App Store listing, as of
  • Fidelity tab bar
    App Store marketing imageThe tab bar: Home, Investing, a green Transact button, Planning and Discover.App Store listing, as of

Vanguard logoVanguard

  • Vanguard App Store image with quote and watchlist cards
    App Store marketing imageApp Store image with the headline "Access your investments seamlessly all in one place" showing a real-time quote card and a watchlist card.App Store listing, as of

Accounts

Fidelity Investments logoFidelity Investments

  • Fidelity App Store image of an account screen
    App Store marketing imageApp Store image with the headline "Help maximize your money" showing an Account screen with balances, activity and performance.App Store listing, as of
  • Fidelity account screen with balances and performance
    App Store marketing imageAn Account screen: Balances with $500.00 available to trade and $350.00 available to withdraw, an Activity card for a filled buy of 10 shares and Performance returns against market indexes.App Store listing, as of
  • Fidelity balances card
    App Store marketing imageBalances: Available to trade $500.00, Settled cash $350.00 and Available to withdraw $350.00.App Store listing, as of

Vanguard logoVanguard

  • Vanguard App Store image of the Portfolio tab
    App Store marketing imageApp Store image showing the Portfolio tab with a total balance, a chart and an Accounts list, next to a Portfolio watch card.App Store listing, as of

Goals

Fidelity Investments logoFidelity Investments

No official screen found yet

Vanguard logoVanguard

  • Vanguard Browse by goal screen
    App Store marketing imageThe Explore tab on Browse: Browse by goal with Retirement and Short-term savings cards, and Browse by product type with ETFs and Mutual funds.App Store listing, as of

Reports and insights

Fidelity Investments logoFidelity Investments

  • Fidelity performance compared with indexes
    App Store marketing imagePerformance with 1D to All tabs: a 1-year cumulative pre-tax return of +4.44% next to the Dow Jones U.S. Total Stock Market Index at -4.64% and the S&P 500 Index at +4.44%.App Store listing, as of

Vanguard logoVanguard

No official screen found yet

Investments

Fidelity Investments logoFidelity Investments

  • Fidelity App Store image of a recurring investment
    App Store marketing imageApp Store image with the headline "Set your investing on repeat" showing a recurring investment confirmation.App Store listing, as of
  • Fidelity recurring investment scheduled confirmation
    App Store marketing imageA Confirm screen with a check mark: Recurring investment scheduled for NXTR, $500.00 every 2 weeks on Tuesday, with Manage and Done buttons.App Store listing, as of
  • Fidelity Trader+ positions table
    App Store marketing imageTrader+ Mobile mode Portfolio on Positions for All accounts: a table of symbols with last price, change, today's gain or loss and bid, colored green and red.App Store listing, as of
  • Fidelity Crypto Bitcoin quote
    App Store marketing imageA Fidelity Crypto quote for BTC/USD at $117,130.91: a one-day chart, a Detailed quote with last, bid, ask and volume, and a Trade button.App Store listing, as of
  • Fidelity buy order with a number pad
    App Store marketing imageA Buy EJS market order for 1 share: estimated cost $14.00, $123.00 available to trade, a number pad and a Review button.App Store listing, as of
  • Fidelity market index cards
    App Store marketing imageA Markets row with DJIA +74.12 (+0.37%), NASDAQ -10.22 (-0.06%) and S&P 500 -8.67 (-0.19%) cards.App Store listing, as of

Vanguard logoVanguard

  • Vanguard real-time quote card
    App Store marketing imageA Real-time quote card for BLV, Vanguard Long Term Bond Index ETF, at $69.225 with last trade details and a Buy button.App Store listing, as of
  • Vanguard watchlist card
    App Store marketing imageYour watchlists with Watchlist, Compare funds and Learn chips: Vanguard Total Market ETFs listing BND, BNDX and VTI with prices and daily changes.App Store listing, as of
  • Vanguard Portfolio watch with target allocation
    App Store marketing imagePortfolio watch comparing your portfolio, 75% and 25%, with a target portfolio of 65%, 25% and 10%, a table of stocks, bonds, short-term and other, and Transaction history and Open orders links.App Store listing, as of
  • Vanguard Buy and sell buttons
    App Store marketing imageBuy and sell with three round buttons: ETFs and stocks, Buy mutual funds and Sell mutual funds.App Store listing, as of

Transfer and send

Fidelity Investments logoFidelity Investments

No official screen found yet

Vanguard logoVanguard

  • Vanguard Transact tab
    App Store marketing imageThe Transact tab: S&P 500, DJIA and NASDAQ moves, Personal investor and Employer plan tabs, a Get quote search, Buy and sell buttons and Transfer money buttons for Deposit, Withdraw, Contribute and Roll over.App Store listing, as of
  • Vanguard Transfer money buttons
    App Store marketing imageTransfer money with four round buttons: Deposit, Withdraw, Contribute and Roll over.App Store listing, as of

Settings and security

Fidelity Investments logoFidelity Investments

No official screen found yet

Vanguard logoVanguard

  • Vanguard App Store image of the Security profile
    App Store marketing imageApp Store image with the headline "Tools to maximize your account security" showing a Security profile screen.App Store listing, as of
  • Vanguard Security profile with an Excellent score
    App Store marketing imageThe Security profile: a green gauge reading Security score Excellent and a Completed list with security questions, security codes, MFA frequency, email address, trusted contact, account alerts and biometrics.App Store listing, as of
  • Vanguard security score gauge
    App Store marketing imageA green half-circle gauge with the label Security score Excellent.App Store listing, as of

AI assistant

Fidelity Investments logoFidelity Investments

  • Fidelity Assistant chat screen
    App Store marketing imageFidelity Assistant answering "How can I contact Fidelity?" with around-the-clock support and buttons to chat live online, see live chat hours or connect by phone, above a Type or ask us something field.App Store listing, as of

Vanguard logoVanguard

No official screen found yet

Other screens

Fidelity Investments logoFidelity Investments

  • Fidelity App Store image of the advisor team screen
    App Store marketing imageApp Store image with the headline "Connect with a dedicated advisor" showing a Your team screen.App Store listing, as of
  • Fidelity Your team screen with advisors
    App Store marketing imageThe Your team screen: a lead advisor, a partner and Investment Mgmt Consultants, a 24-hour service team note and an Investment strategy card with a View our recommendations button.App Store listing, as of

Vanguard logoVanguard

  • Vanguard App Store image of the Explore tab
    App Store marketing imageApp Store image with the headline "Resources to help make your goals a reality" showing the Explore tab on Learn.App Store listing, as of
  • Vanguard Explore tab with articles
    App Store marketing imageThe Explore tab on Learn: a Vanguard's philosophy carousel with a Start with your goals card, Just added articles such as IRA withdrawal rules and Investing basics.App Store listing, as of
  • Vanguard Planning and advice card
    App Store marketing imagePlanning & advice with Naomi Davis CFP, Senior Financial Advisor, and buttons for Financial goals, Advice summary, Contact & appointments and Investor profile.App Store listing, as of

Who it's for

Pick the tab that sounds like you. Every answer comes from the app's own pages, and its source opens from the Source link.

Just me

Budgeting on your own? These are the basics people ask about first.

Family

Bringing in more of the household? Here's what each app says about families and kids. See apps with custodial accounts for kids.

  • Does it have accounts or features for kids or teens?

    Fidelity: Yes. It has accounts or features for kids or teens.

    SourceIn their words: “The only brokerage account teens ages 13–17 can own independently” fidelity.com/go/youth-account/overview, checked .

    Vanguard: Yes. It has accounts or features for kids or teens.

    SourceIn their words: “Any adult resident of the U.S. can open or contribute to an UGMA or UTMA.” investor.vanguard.com/accounts-plans/ugma-utma, checked .

Freelancer

Paid on an uneven schedule or running a side hustle? Here's what each app offers. See apps with a SEP IRA or Solo 401(k).

  • Can I export my transactions for tax prep?

    Fidelity: Yes. You can export your transactions for tax prep.

    SourceIn their words: “It's easier than ever to view your tax forms and upload them directly to your preferred tax preparation service.” fidelity.com/tax-information/overview, checked .

    Vanguard: Yes. You can export your transactions for tax prep.

    SourceIn their words: “Yes, you'll be able to import Forms 1099-B, 1099-DIV, and 1099-R directly into your returns.” investor.vanguard.com/investor-resources-education/taxes/tax-questions, checked .

Business

Running a small business? Here's what each app says about business money.

  • Can I export my transactions for tax prep?

    Fidelity: Yes. You can export your transactions for tax prep.

    SourceIn their words: “It's easier than ever to view your tax forms and upload them directly to your preferred tax preparation service.” fidelity.com/tax-information/overview, checked .

    Vanguard: Yes. You can export your transactions for tax prep.

    SourceIn their words: “Yes, you'll be able to import Forms 1099-B, 1099-DIV, and 1099-R directly into your returns.” investor.vanguard.com/investor-resources-education/taxes/tax-questions, checked .
  • Can I share my finances with my accountant?

    Fidelity: Yes. You can export your data and send the file.

    SourceIn their words: “Yes, you can download displayed information and save it as a Microsoft ® Excel ® Comma Separated Values (.CSV) file.” fidelity.com/webcontent/ap002390-mlo-content/19.09/help/learn_open_positions.shtml, checked .

    Vanguard: Yes. You can export your data and send the file.

    SourceIn their words: “See answers to questions about our online services that help you consolidate outside accounts and download transactions to personal financial software.” investor.vanguard.com/technical-support, checked .

A question shows only when every app here has a current official source that answers it. We only say no when the app's own page does.

Which fits your Money Type?

There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.

  • Strategist

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Save the Raise.

  • Spender

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Sleep on It.

  • Saver

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Put It to Work.

  • Scrambler

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Bills First.

Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Another option: Fifecta

If neither Fidelity nor Vanguard feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.

FAQ

How much does Fidelity charge?

Fidelity Go, Fidelity's robo advisor, lists a gross advisory fee of $0 for balances under $25,000 and 0.35% a year for $25,000 and above. We checked this on Nov 3, 2026.

How much does Vanguard charge?

Vanguard Digital Advisor charges an annual gross advisory fee of 0.20% for index portfolio options or 0.25% for an active portfolio option. That fee is reduced by a credit for revenue Vanguard keeps from the investments in your account. We checked this on Nov 3, 2026.

What is Fidelity's app store rating?

Fidelity Investments has 4.8 out of 5 on the App Store from 3,378,991 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.

What is Vanguard's app store rating?

Vanguard has 4.6 out of 5 on the App Store from 177,567 ratings. That's a snapshot from the store listing on Nov 3, 2026, not our score.

More comparisons

Keep comparing

Pinterest pin for Fidelity vs Vanguard, a side-by-side app comparison from Priceless Tay.

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Pin it so you can find it again when you're ready to choose.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Want a plan built on your Money Type?

Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.

Sources and confidence

Last checked
Sourced facts
20 facts, each linked and dated
Fidelity Investments10 sourced facts, last checked Nov 3, 2026
Vanguard10 sourced facts, last checked Nov 3, 2026

Each fact links to the official page it came from, with the date we checked it. Once a fact is older than 30 days, it comes off the page until we check it again. How we source, date and index this data.

This is education, not financial advice.