Investing comparison
SoFi Invest vs Wealthfront
Updated
Before you compare: This compares features and fees from each company's own pages. It isn't investment advice, and investing involves risk, including loss of money.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Short answer
SoFi Invest and Wealthfront are both investing apps. SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts, while Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually. We checked both on Oct 24, 2026, and the official sources differ on 9 of the 10 rows in the table below.
SoFi Invest vs Wealthfront at a glance
SoFi Invest and Wealthfront are both investing apps. This page puts what each company's official pages and app store listings say side by side, with the date we checked every fact. The sources differ on 9 of the 10 rows in the table below.
Management or subscription fee
SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts. Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually. We checked both on Oct 24, 2026.
Account minimum
SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee. Wealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500. We checked both on Oct 24, 2026.
Stock and ETF commissions
SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website. Wealthfront's Brokerage Account lists zero commissions on stock and ETF trades. We checked both on Oct 24, 2026.
Account types
SoFi Invest lists these account types: Self-Directed, Robo-Advisor, Roth IRA, Traditional IRA and SEP IRA. Wealthfront lists these account types: Taxable Accounts (Personal, Joint, Trust), Retirement Accounts (Traditional IRA, Roth IRA, SEP) and 529 Education Savings Accounts. We checked both on Oct 24, 2026.
Fractional shares
SoFi has a fractional shares page (Invest in Partial Shares) and says there are limitations with fractional shares to consider before investing. Wealthfront says all of the stocks on its app are available as fractional shares, and you can start investing with as little as $1. We checked both on Oct 24, 2026.
Automatic investing
SoFi's fractional shares page says scheduled orders are aggregated and executed in the morning trade window of the next business day. Wealthfront lists automatic trades and automatic rebalancing for The Wealthfront Portfolio. We checked both on Oct 24, 2026.
Managed portfolios (robo)
SoFi's fee schedule lists Robo-Advisor accounts with a $50 minimum to begin investing. Robo investing and advisory services come from SoFi Wealth LLC. The Wealthfront Portfolio uses expert-built portfolios managed by Wealthfront's software. We checked both on Oct 24, 2026.
Protection
SoFi Securities LLC is a member of FINRA/SIPC. Wealthfront says that as a member of SIPC, your investments are insured up to $500K (including $250K for cash) if Wealthfront were to go under. We checked both on Oct 24, 2026.
Platforms
SoFi Invest lists App and Web. We haven't verified this for Wealthfront yet, so check the official site for Wealthfront before you decide. We checked SoFi Invest on Oct 24, 2026.
App store rating
SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. Wealthfront has 4.8 out of 5 on the App Store from 17,502 ratings. We checked both on Oct 24, 2026. Store ratings are a dated snapshot from each listing, not our score.
What it costs
SoFi InvestSoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.
WealthfrontWealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually.
As of · wealthfront.com/pricing
Bars show only when every app here lists a yearly price, so these prices sit side by side without them. Prices are list prices from each app's own page, before tax and any offer. Investing fees appear as each company states them. A yearly advisory fee is a percent of your balance, not a monthly price, so it never gets a bar or a price tag.
At a glance
App Store rating
- SoFi Invest
- 4.7385,426 ratings
- Wealthfront
- 4.817,502 ratings
Source
- SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. App Store listing, as of Oct 24, 2026.
- Wealthfront has 4.8 out of 5 on the App Store from 17,502 ratings. App Store listing, as of Oct 24, 2026.
Platforms
- SoFi Invest
- App
- Web
- Wealthfront
- Not verified yet
Source
- SoFi Invest lists App and Web. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
- Wealthfront: Not verified yet.
Account minimum
- SoFi Invest
- SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee.
- Wealthfront
- Wealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500.
Source
- SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
- Wealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500. wealthfront.com/investing, as of Oct 24, 2026.
Stock and ETF commissions
- SoFi Invest
- SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website.
- Wealthfront
- Wealthfront's Brokerage Account lists zero commissions on stock and ETF trades.
Source
- SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website. sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026.
- Wealthfront's Brokerage Account lists zero commissions on stock and ETF trades. wealthfront.com/brokerage, as of Oct 24, 2026.
Protection
- SoFi Invest
- SoFi Securities LLC is a member of FINRA/SIPC.
- Wealthfront
- Wealthfront says that as a member of SIPC, your investments are insured up to $500K (including $250K for cash) if Wealthfront were to go under.
Source
- SoFi Securities LLC is a member of FINRA/SIPC. sofi.com/invest/fractional-shares, as of Oct 24, 2026.
- Wealthfront says that as a member of SIPC, your investments are insured up to $500K (including $250K for cash) if Wealthfront were to go under. wealthfront.com/investing, as of Oct 24, 2026.
Features
We haven't verified a feature list for either app yet, so this grid is empty for now.
✓ means the official site lists it. ? means we haven't verified it yet, not that the app lacks it.
Screen by screen
Pick a task to see what each app shows for it. App Store and Google Play images are the apps' own marketing, so they can show sample data and staged layouts. Help center images come from the app's support articles. See every app's screens.
Other screens
SoFi Invest
App Store marketing imageApp Store image 1 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 2 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 3 of 4 from the SoFi Invest listing.App Store listing, as of 
App Store marketing imageApp Store image 4 of 4 from the SoFi Invest listing.App Store listing, as of
Wealthfront
App Store marketing imageApp Store image 1 of 4 from the Wealthfront listing.App Store listing, as of 
App Store marketing imageApp Store image 2 of 4 from the Wealthfront listing.App Store listing, as of 
App Store marketing imageApp Store image 3 of 4 from the Wealthfront listing.App Store listing, as of 
App Store marketing imageApp Store image 4 of 4 from the Wealthfront listing.App Store listing, as of
SoFi Invest and Wealthfront, side by side
Rows marked “Differs” are where the official sources say different things, and 9 rows do here.
Swipe the table sideways to see both apps.
| Field | SoFi InvestInvesting appSoFi Invest is SoFi's investing account, with self-directed trading, IRAs and robo-advisor accounts in the SoFi app. SoFi's savings account has its own entry.Visit SoFi Invest's site | WealthfrontInvesting appWealthfront is an automated investing app with The Wealthfront Portfolio, a brokerage account for stocks and ETFs, and retirement and 529 accounts.Visit Wealthfront's site |
|---|---|---|
| Management or subscription feeDiffers | SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually.As of Oct 24, 2026. Source: wealthfront.com/pricing |
| Account minimumDiffers | SoFi's fee schedule lists a $5 minimum to begin investing for self-directed accounts and $50 for Robo-Advisor accounts, with a $0 opening fee.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | Wealthfront says The Wealthfront Portfolio account lets you start investing for as little as $500.As of Oct 24, 2026. Source: wealthfront.com/investing |
| Stock and ETF commissionsDiffers | SoFi's fee schedule says commission-free trading means $0 commissions for self-directed individual cash or margin brokerage accounts trading U.S. listed and OTC securities (including ETFs) and options in the app or on the website.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | Wealthfront's Brokerage Account lists zero commissions on stock and ETF trades.As of Oct 24, 2026. Source: wealthfront.com/brokerage |
| Account typesDiffers | SoFi Invest lists these account types: Self-Directed, Robo-Advisor, Roth IRA, Traditional IRA and SEP IRA.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | Wealthfront lists these account types: Taxable Accounts (Personal, Joint, Trust), Retirement Accounts (Traditional IRA, Roth IRA, SEP) and 529 Education Savings Accounts.As of Oct 24, 2026. Source: wealthfront.com |
| Fractional sharesDiffers | SoFi has a fractional shares page (Invest in Partial Shares) and says there are limitations with fractional shares to consider before investing.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares | Wealthfront says all of the stocks on its app are available as fractional shares, and you can start investing with as little as $1.As of Oct 24, 2026. Source: wealthfront.com/brokerage |
| Automatic investingDiffers | SoFi's fractional shares page says scheduled orders are aggregated and executed in the morning trade window of the next business day.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares | Wealthfront lists automatic trades and automatic rebalancing for The Wealthfront Portfolio.As of Oct 24, 2026. Source: wealthfront.com/pricing |
| Managed portfolios (robo)Differs | SoFi's fee schedule lists Robo-Advisor accounts with a $50 minimum to begin investing. Robo investing and advisory services come from SoFi Wealth LLC.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | The Wealthfront Portfolio uses expert-built portfolios managed by Wealthfront's software.As of Oct 24, 2026. Source: wealthfront.com/pricing |
| ProtectionDiffers | SoFi Securities LLC is a member of FINRA/SIPC.As of Oct 24, 2026. Source: sofi.com/invest/fractional-shares | Wealthfront says that as a member of SIPC, your investments are insured up to $500K (including $250K for cash) if Wealthfront were to go under.As of Oct 24, 2026. Source: wealthfront.com/investing |
| Platforms | SoFi Invest lists App and Web.As of Oct 24, 2026. Source: sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf | Not verified yet. |
| App store ratingDiffers | SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings.As of Oct 24, 2026. Source: App Store listing | Wealthfront has 4.8 out of 5 on the App Store from 17,502 ratings.As of Oct 24, 2026. Source: App Store listing |
App store ratings are a dated snapshot from each store listing, not our score. “Not verified yet” means we don't have a current official source for that line. How we source and date this data. Spotted a change? Tell us if something changed.
Weighing a third option? Add up to two more apps to this table and compare up to four side by side.
Which fits your Money Type?
There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.
StrategistNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Save the Raise.
SpenderNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Sleep on It.
SaverNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Put It to Work.
ScramblerNeither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.
First fix: Bills First.
Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Another option: Fifecta
If neither SoFi Invest nor Wealthfront feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.
FAQ
How much does SoFi Invest charge?
SoFi's fee schedule (last updated 10/1/2026) lists a 0.25% annual advisory fee for Robo-Advisor accounts. We checked this on Oct 24, 2026.
How much does Wealthfront charge?
Wealthfront's advisory fee for The Wealthfront Portfolio is 0.25% annually. We checked this on Oct 24, 2026.
What is SoFi Invest's app store rating?
SoFi Invest has 4.7 out of 5 on the App Store from 385,426 ratings. That's a snapshot from the store listing on Oct 24, 2026, not our score.
What is Wealthfront's app store rating?
Wealthfront has 4.8 out of 5 on the App Store from 17,502 ratings. That's a snapshot from the store listing on Oct 24, 2026, not our score.
Similar comparisons
BettermentInvesting appWealthfrontInvesting appBetterment vs Wealthfront
See Betterment and Wealthfront side by side, with every fact dated.
Data side by side
AcornsInvesting app
StashInvesting appAcorns vs Stash
See Acorns and Stash side by side, with every fact dated.
Data side by side
Charles SchwabInvesting appVanguardInvesting appCharles Schwab vs Vanguard
See Charles Schwab and Vanguard side by side, with every fact dated.
Data side by side
E*TRADEInvesting appCharles SchwabInvesting appE*TRADE vs Charles Schwab
See E*TRADE and Charles Schwab side by side, with every fact dated.
Data side by side
FidelityInvesting appCharles SchwabInvesting appFidelity vs Charles Schwab
See Fidelity Investments and Charles Schwab side by side, with every fact dated.
Data side by side- FidelityInvesting app
RobinhoodInvesting appFidelity vs Robinhood
See Fidelity Investments and Robinhood side by side, with every fact dated.
Data side by side - FidelityInvesting appVanguardInvesting app
Fidelity vs Vanguard
See Fidelity Investments and Vanguard side by side, with every fact dated.
Data side by side 
M1Investing appRobinhoodInvesting appM1 vs Robinhood
See M1 and Robinhood side by side, with every fact dated.
Data side by side
PublicInvesting appRobinhoodInvesting appPublic vs Robinhood
See Public and Robinhood side by side, with every fact dated.
Data side by side
Keep comparing
- See SoFi Invest alternatives, closest category first.
- See Wealthfront alternatives, closest category first.
- Browse our guide to the low-cost brokerage accounts.
- Want the bigger picture? Compare more money apps.
Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.
Want a plan built on your Money Type?
Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.
Sources and confidence
- Last checked
- Not verified yet
- 1 of 20 facts
SoFi Invest10 of 10 verified, last checked Oct 24, 2026
- Management or subscription feesofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Account minimumsofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Stock and ETF commissionssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Account typessofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Fractional sharessofi.com/invest/fractional-shares, as of Oct 24, 2026
- Automatic investingsofi.com/invest/fractional-shares, as of Oct 24, 2026
- Managed portfolios (robo)sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- Protectionsofi.com/invest/fractional-shares, as of Oct 24, 2026
- Platformssofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf, as of Oct 24, 2026
- App store ratingApp Store listing, as of Oct 24, 2026
Wealthfront9 of 10 verified, 1 not verified yet, last checked Oct 24, 2026
- Management or subscription feewealthfront.com/pricing, as of Oct 24, 2026
- Account minimumwealthfront.com/investing, as of Oct 24, 2026
- Stock and ETF commissionswealthfront.com/brokerage, as of Oct 24, 2026
- Account typeswealthfront.com, as of Oct 24, 2026
- Fractional shareswealthfront.com/brokerage, as of Oct 24, 2026
- Automatic investingwealthfront.com/pricing, as of Oct 24, 2026
- Managed portfolios (robo)wealthfront.com/pricing, as of Oct 24, 2026
- Protectionwealthfront.com/investing, as of Oct 24, 2026
- PlatformsNot verified yet
- App store ratingApp Store listing, as of Oct 24, 2026
- Reference: sipc.org/for-investors/what-sipc-protects, checked Oct 24, 2026.
Each fact links to the official page it came from, with the date we checked it. Once a fact is older than its app's window (8 days for apps whose rates change often, 35 days for the rest), it reads “Not verified yet” until we check it again. How we source, date and index this data.
This is education, not financial advice.
