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  • Strategist
  • Spender
  • Saver
  • Scrambler

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Priceless Tay
Find My Money Type

Investing comparison

Bloom vs SoFi

Updated

Bloom logoBloomInvesting app
SoFi Checking and Savings logoSoFiSavings account

Priceless Tay may earn a commission from some links on this page, and that never changes how we compare apps.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Short answer

Bloom is an investing app and SoFi is a savings account. Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year. We checked Bloom on Oct 24, 2026, but we haven't verified the price for SoFi yet, and the official sources differ on 3 of the 7 rows in the table below.

Bloom vs SoFi at a glance

Bloom is an investing app and SoFi is a savings account. This page puts what each company's official pages and app store listings say side by side, with the date we checked every fact. The sources differ on 3 of the 7 rows in the table below.

Price and fees

Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year. We haven't verified this for SoFi yet, so check the official site for SoFi before you decide. We checked Bloom on Oct 24, 2026.

APY or rate

SoFi lists 3.30% APY with eligible direct deposit or $5,000 in qualifying deposits, and 0.80% APY without them, in rates effective Oct 20, 2026. SoFi says the rate is variable. You need eligible direct deposit, or $5,000 in qualifying deposits every 31 days, to earn the 3.30% APY. We haven't verified this for Bloom yet, so check the official site for Bloom before you decide. We checked SoFi on Oct 24, 2026.

Opening and balance minimums

Bloom has no minimum account balance, but deposits and stock orders must be at least $1. SoFi says there is no minimum balance requirement. We checked both on Oct 24, 2026.

Protection

Bloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash. SoFi Bank, N.A. is a Member FDIC. We checked both on Oct 24, 2026.

Platforms

Bloom lists iOS and Android. We haven't verified this for SoFi yet, so check the official site for SoFi before you decide. We checked Bloom on Oct 24, 2026.

Features

Bloom lists AI features. We haven't verified the features for SoFi yet. We checked Bloom on Oct 24, 2026.

App store rating

Bloom has 4.8 out of 5 on the App Store from 46,596 ratings. SoFi Checking and Savings has 4.7 out of 5 on the App Store from 385,426 ratings. We checked both on Oct 24, 2026. Store ratings are a dated snapshot from each listing, not our score.

Bloom and SoFi Checking and Savings, side by side

Rows marked “Differs” are where the two official sources say different things, and 3 rows do here.

Swipe the table sideways to see both apps.

Bloom compared with SoFi Checking and Savings. Each cell shows the date it was checked and links to its source.
FieldBloom logoBloomInvesting appBloom is a subscription app for learning to invest, with lessons, games and an investing account for adults and teens.Visit Bloom's siteSoFi Checking and Savings logoSoFi Checking and SavingsSavings accountSoFi's savings account pays a higher variable rate when you have eligible direct deposit or $5,000 in qualifying deposits.Visit SoFi Checking and Savings's site
Price and feesBloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year.As of Oct 24, 2026. Source: bloomapp.com/faqNot verified yet.
APY or rateNot verified yet.SoFi lists 3.30% APY with eligible direct deposit or $5,000 in qualifying deposits, and 0.80% APY without them, in rates effective Oct 20, 2026. The rate is variable.You need eligible direct deposit, or $5,000 in qualifying deposits every 31 days, to earn the 3.30% APY.As of Oct 24, 2026. Source: sofi.com/legal/banking-rate-sheet
Opening and balance minimumsDiffersBloom has no minimum account balance, but deposits and stock orders must be at least $1.As of Oct 24, 2026. Source: bloomapp.com/faqSoFi says there is no minimum balance requirement.As of Oct 24, 2026. Source: sofi.com/banking/high-yield-savings-account
ProtectionDiffersBloom's brokerage accounts are held at Alpaca Securities, a SIPC member. SIPC protection is limited to $500,000, including a $250,000 limit for cash.As of Oct 24, 2026. Source: sipc.org/for-investors/what-sipc-protectsSoFi Bank, N.A. is a Member FDIC.As of Oct 24, 2026. Source: sofi.com/banking/high-yield-savings-account
PlatformsBloom lists iOS and Android.As of Oct 24, 2026. Source: bloomapp.comNot verified yet.
Features
  • Yes: AI features
As of Oct 24, 2026. Source: bloomapp.com		Not verified yet.
App store ratingDiffersBloom has 4.8 out of 5 on the App Store from 46,596 ratings.As of Oct 24, 2026. Source: App Store listingSoFi Checking and Savings has 4.7 out of 5 on the App Store from 385,426 ratings.As of Oct 24, 2026. Source: App Store listing

App store ratings are a dated snapshot from each store listing, not our score. “Not verified yet” means we don't have a current official source for that line. Spotted a change? Tell us if something changed.

What the apps look like

Bloom

  • Bloom App Store screenshot 1 of 4, as of Oct 24, 2026
  • Bloom App Store screenshot 2 of 4, as of Oct 24, 2026
  • Bloom App Store screenshot 3 of 4, as of Oct 24, 2026
  • Bloom App Store screenshot 4 of 4, as of Oct 24, 2026
Screenshots: Bloom on the App Store, as of Oct 24, 2026.

SoFi Checking and Savings

  • SoFi Checking and Savings App Store screenshot 1 of 4, as of Oct 24, 2026
  • SoFi Checking and Savings App Store screenshot 2 of 4, as of Oct 24, 2026
  • SoFi Checking and Savings App Store screenshot 3 of 4, as of Oct 24, 2026
  • SoFi Checking and Savings App Store screenshot 4 of 4, as of Oct 24, 2026
Screenshots: SoFi Checking and Savings on the App Store, as of Oct 24, 2026.

Which fits your Money Type?

There are four Money Types: Strategist, Spender, Saver and Scrambler. Each card matches one type to what the sources say about these two apps.

  • Strategist

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Save the Raise.

  • Spender

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Sleep on It.

  • Saver

    SoFi lists an APY on deposits. That fits a Saver, whose first fix is putting saved money to work.

    First fix: Put It to Work.

  • Scrambler

    Neither app's sources confirm a feature we match to this type yet, so the quiz is the better place to start.

    First fix: Bills First.

Not sure which one you are? Take the free Money Types quiz. It takes about two minutes.

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Another option: Fifecta

If neither Bloom nor SoFi feels right, here is one more option to look at. Fifecta gives every paycheck a plan with FUNDS, and it starts from your Money Type, so the plan matches how you already handle money.

Try Fifecta free

What real users say

These are other people's opinions, not Priceless Tay's. We quote public reviews and posts word for word, link each one and show its date, but we haven't checked the claims in them. A post counts toward a theme when it uses one of that theme's keywords, so a mention can be praise or a complaint.

What Bloom users say

Based on 500 App Store reviews, 3 Reddit posts and 2 YouTube videos dated Nov 2025 to Oct 2026, read Oct 2026. We collected the Reddit and YouTube data with Apify, a scraping service, on Oct 24, 2026.

  • Of the 505 reviews, posts and videos we read, 223 mention learning about investing.
  • Of the 505 reviews, posts and videos we read, 71 mention how easy or hard the app is to use.
  • Of the 505 reviews, posts and videos we read, 22 mention the price, fees or the subscription.

Positive

“...my favorite feature is the learning section of it. It has helped me understand so much that I wish I knew when I was younger!”
App Store reviewer on the App Store, . See the App Store reviews. Apple doesn't give single reviews their own link, so this opens the app's reviews.

Mixed

“My kids are on bloom and it has been great so far. Only downside is you have to pay for it but worth it imo.”
u/itsyourboyjjjj in r/investing on Reddit, . Read it on Reddit.

Critical

“There is no way to avoid the $15 subscription with Bloom even if you are not using the "learning" platform.”
u/ConditionSufficient7 in r/investingforbeginners on Reddit, . Read it on Reddit.
Where these come from

What SoFi users say

Based on 500 App Store reviews, 1 Reddit post and 1 Hacker News post dated Apr 2026 to Oct 2026, read Oct 2026. We collected the Reddit data with Apify, a scraping service, on Oct 24, 2026.

  • Of the 502 reviews and posts we read, 85 mention deposits, transfers or getting paid.
  • Of the 502 reviews and posts we read, 74 mention how easy or hard the app is to use.
  • Of the 502 reviews and posts we read, 70 mention customer service or support.

Positive

“Most user friendly banking app there is. Been a member for years. Every year they add something new”
App Store reviewer on the App Store, . See the App Store reviews. Apple doesn't give single reviews their own link, so this opens the app's reviews.

Critical

“If you think an online bank is better than a brick and mortar just wait until you need customer service...”
App Store reviewer on the App Store, . See the App Store reviews. Apple doesn't give single reviews their own link, so this opens the app's reviews.

Positive

“my favorite is sofi. i personally use them as a bank...”
u/theyhis in r/budgetingforbeginners on Reddit, . Read it on Reddit.
Where these come from
  • SoFi reviews on the App Store, read Oct 24, 2026. The public feed returns the 500 most recent US reviews. We kept every one dated inside the window.
  • Hacker News search for SoFi, read Oct 24, 2026. Public search of comments and posts. 8 named the app; we kept 1 where the writer shares their own use of it.
  • Reddit search for SoFi, collected Oct 24, 2026. Collected with Apify (harshmaur/reddit-scraper) on Oct 24 2026: a keyword search for "SoFi checking savings", posts and comments from after Oct 24 2025. It returned 81, most of them about something else. We kept 0 where the writer shares their own use of the app or a clear opinion of it, plus 1 from another app's search that discusses this app. We left out moderators, bots, company accounts, referral posts and people promoting their own apps.
  • YouTube search for SoFi, collected Oct 24, 2026. Collected with Apify (streamers/youtube-scraper) on Oct 24 2026: a search for "SoFi checking and savings review" from the past year, up to 8 videos. It returned 8. We kept 0 and left out the app's own channel, sponsored videos, videos with affiliate or referral links and videos about a different product. We count themes from each video's title, description and captions, but we don't quote videos, because the captions we have carry no timestamps.
  • u/theyhis in r/budgetingforbeginners on Reddit, Oct 21, 2026.
  • imzadi on Hacker News, Jul 28, 2026.

FAQ

How much does Bloom cost?

Bloom offers a $15 monthly plan and a $99.99 annual plan, and its custodial plan costs $150 a year. We checked this on Oct 24, 2026.

What is Bloom's app store rating?

Bloom has 4.8 out of 5 on the App Store from 46,596 ratings. That's a snapshot from the store listing on Oct 24, 2026, not our score.

What APY does SoFi list?

SoFi lists 3.30% APY with eligible direct deposit or $5,000 in qualifying deposits, and 0.80% APY without them, in rates effective Oct 20, 2026. SoFi says the rate is variable. You need eligible direct deposit, or $5,000 in qualifying deposits every 31 days, to earn the 3.30% APY. We checked this on Oct 24, 2026.

What devices does Bloom work on?

Bloom lists iOS and Android. We checked this on Oct 24, 2026.

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Keep comparing

Full disclosure: Taylor Price, who runs Priceless Tay, owns Fifecta, so keep that in mind as you read this comparison.

Want a plan built on your Money Type?

Fifecta gives every paycheck a plan with FUNDS, so you know where each dollar goes.

Try Fifecta free
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Sources and dates

This is education, not financial advice.