Coaching spots are fullJoin the waitlist
Financial coaching
Two programs, both built on the Rich Routine™ Money System and tailored to your Money Type.
Coached by Taylor PriceTrustpilot reviews
Strategist“My plan works. I just want it to grow faster.”First fix: Save the Raise. When you earn more, save the extra before your spending catches up.Sound like you? Take the quizPriceless Tay coaching is for young adults who earn money but were never taught how to run it. You start with your free Money Type quiz, then follow the Rich Routine™ Money System: name your pattern, take one next step, and keep a monthly money date.
There are two ways in. Foundation is $1,000, or 6 payments of $199, for a self-paced program with 12 months of access. Executive is $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price and two private strategy calls.
Coaching is education, not investment management. Taylor teaches you budgeting, saving, debt payoff and how investing works, so you can make your own decisions.
“Taylor’s beginner course is very beginner-friendly and easy to follow. The 1-on-1 sessions go in-depth and are tailored to your individual goals.”
As seen in
Trustpilot
Verified reviews from coaching clients, word for word.
Read every review on TrustpilotThis mentorship has opened a door to my financial life, I see the idea of investing and creating capital more clear. I love that she was able to make a plan for me to meet my goals without eliminating my wants.…
Madeline H., Trustpilot review. 5 out of 5 stars.
Taylor put together a super organized financial plan for me to follow while I’m studying abroad, and it’s been a lifesaver. She broke everything down month by month, making it really easy to see exactly where my money is going and how much I should save for trips, food, and other expenses.…
Bella P., Trustpilot review. 5 out of 5 stars.
Learning experience if you have no idea where to start on your financial or investment journey! Super beginner-friendly, many concepts that are not often talked about but if you’re looking to start somewhere this is the place to go.…
Yi C., Trustpilot review. 5 out of 5 stars.
Taylor’s beginner course is very beginner-friendly and easy to follow. The 1-on-1 sessions go in-depth and are tailored to your individual goals.…
Ryan, Trustpilot review. 5 out of 5 stars.
Working with Taylor was a 10/10 experience for me. For anyone who is looking to start their financing journey I cannot think of a better person than her to start with.
Sreeja S., Trustpilot review. 5 out of 5 stars.
Taylor is a fantastic person as a whole, a real pleasure to speak with and kick ideas around with. No matter how knowledgeable you think you are she will always be able to highlight the small changes one needs to make in order to excel even further.…
Josh B., Trustpilot review. 5 out of 5 stars.
Taylor was a phenomenal coach and incredibly helpful as that is the person she is! I came into the educational opportunity with a lack of budgeting, investing and entrepreneurial skills and she helped me refine them.…
Nick D., Trustpilot review. 5 out of 5 stars.
Before I joined Priceless Tay Coaching, I had no real system when it came to my finances. I was just guessing with everything.…
Erick H., Trustpilot review. 5 out of 5 stars.
Great experience throughout, very responsive to questions outside of classes through the Slack app, which was really beneficial to me as I always tend to have questions that come to me randomly.…
Jesus O., Trustpilot review. 5 out of 5 stars.
When I came to Taylor, I was a mess and in dire need of financial clarity. That is exactly what she brought to me with her guidance and lessons that she gave me in our custom workshop built just for me.…
Haresh D., Trustpilot review. 5 out of 5 stars.
Honestly, was not sure what to expect before joining and after completion being part of the cohort is something I would recommend. Taylor has you join a slack channel that includes the entire cohort and another slack channel for your 1 on 1's.…
Michael M., Trustpilot review. 5 out of 5 stars.
Had no background experience ! I learned how to track my spending , look at my habits and have a reality check .…
Kimberly, Trustpilot review. 5 out of 5 stars.
Taylor provided an intentionally designed program for anyone to have a solid foundation to start their investing journey. This program has elegantly simple features and steps for the regular person to follow and to implement without guesswork.…
Juan B., Trustpilot review. 5 out of 5 stars.
If you're feeling stuck or unsure about investing, this is your one stop shop for getting started. Taylor has created an extensive yet beginner friendly program that evaluates your entire financial situation.…
Carrie J., Trustpilot review. 5 out of 5 stars.
My experience was great; I learned a lot about investing and discovered many ways to expand my portfolio. Taylor made sure to share any information that would help us in the future & present.…
Mariela R., Trustpilot review. 5 out of 5 stars.
I’ve been working with Taylor for 5 months now, and honestly, it’s been a game-changer. She’s super straightforward, no fluff, no sugarcoating.…
Janelle C., Trustpilot review. 5 out of 5 stars.
Real clients, in their own words
“Now I understand how all of these things should be set up and should be working, and it doesn't have to be complicated.”
Juan B.Strategist“I'm not struggling as much anymore to be like, 'Oh, I'm living paycheck to paycheck,' because I have learned to put money aside for just myself and then money aside to invest.”
Mariela R.Spender“It's a lot more clear. You provided the steps to it, and I'm just following it through... At first, I'm like, should I do this? Should I do that?”
Abraham G.Saver“I'm saving a lot more money, my spending is going down... Everything is a lot clearer. It's not stressful anymore.”
Neil P.Scrambler21 clients, in their own words
“Now I understand how all of these things should be set up and should be working, and it doesn't have to be complicated.”
Programs
Self-paced, for self-starters
$1,000
or 6 payments of $199 ($1,194 total)
6-week live cohort with Taylor
Most support$2,500
or 6 payments of $416.67
Want more support later? Upgrade to Executive coaching and your Foundation investment is credited toward it.
The Rich Routine™
| Money without a system | Money on the Rich Routine™ | |
|---|---|---|
| The plan | A budget that lasts until the first surprise bill | Every paycheck has a job before it lands |
| The advice | Advice built for someone else's habits | A plan built around your Money Type |
| Day to day | Checking your balance and hoping | One next step at a time, not the whole system at once |
| Check-ins | Money only gets attention when something breaks | A short money date each month that keeps it running |
Name the pattern that runs when money gets emotional.
One step built for your type, not for everyone else.
A short money date each month keeps the system running.
Your coach
Founder and CEO, Priceless Tay
Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.
Speaking
Panel
Aspen Ideas: Economy
The Gen Z voice in The Kitchen Table, a multigenerational conversation at the Aspen Ideas: Economy opening night in Tulsa on October 13, 2026.
Keynote
CSU San Bernardino
Keynote for students at the Financial Literacy Center’s annual Financial Literacy Summit on April 14, 2026.
Panel
NASDAQ x Moomoo
Sat on the Moomoo x Nasdaq panel, Unlock Strategic Views, in New York on April 29, 2024.
Right for you if
Not the right fit if
30day guarantee · Foundation
Complete Parts 1 to 2, submit core worksheets, attend or watch one office hours session, and if you still don't feel clearer, email support within 30 days for a refund.
60day guarantee · Executive
Within 60 days, attend your 1:1 sessions, complete initial assignments, participate in at least one office hour, and if you don't feel you gained real clarity, request a refund.
Foundation costs $1,000, or 6 payments of $199 ($1,194 total), for a self-paced program with 12 months of access. Executive costs $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price.
Yes. Coaching starts from zero: what to do with your paycheck, how to build a budget that fits your Money Type, how to pay down debt and how investing works. Foundation lets you go at your own pace. Executive adds a live cohort and private calls with Taylor.
Coaching is built for Gen Z and young adults who were rarely taught how money works and want a clear plan, whether you're starting from debt, sitting on savings, or ready to invest.
A financial coach teaches you how to run your own money: budgeting, saving, debt, and how investing works, then helps you build and stick to a system. A financial advisor manages or recommends specific investments for you. Priceless Tay coaching is education, not personalized investment advice.
In Executive coaching you get two private 1:1 strategy calls, in weeks 2 and 4. You bring your real numbers, and Taylor gives feedback on your plan and your next step. Not enrolled yet? Book a 1:1 intro strategy call to talk through your #1 money goal first.
Yes. The free Money Type quiz takes about two minutes, and the free calculators cover budgeting, rent, debt payoff, emergency funds and more. See all free tools.
It depends on whether you'll use it. Coaching pays off when you do the work: the worksheets, the sessions, and a monthly money date. Both programs include a conditional money-back guarantee if you complete the early steps and still don't feel clearer.
Choose Foundation ($1,000) if you want self-paced lessons and templates. Choose Executive ($2,500) if you want a 6-week live cohort with Taylor, private strategy calls, and community accountability.
The Rich Routine™ is Priceless Tay's financial coaching framework built around your Money Type. It names your pattern, defines your next step, and gives you a monthly money date to keep the system running.
Yes. Foundation includes a 30-day conditional guarantee when you complete Parts 1 to 2 and core worksheets. Executive includes a 60-day conditional guarantee when you attend sessions and complete initial assignments.
Yes. Foundation is $1,000 or 6 payments of $199 ($1,194 total). Executive is $2,500 or 6 payments of $416.67.
Yes. Foundation and Executive both include Fifecta, the money app. Coaching gets more room for Ask Penny, 8 statement reads, and 7 financial institutions each month. Bank accounts are unlimited.
Yes. Your Foundation investment is credited toward Executive coaching when you upgrade.
It helps, and it's free. Take the Money Type quiz in about two minutes, then coaching builds your system around your type.
Compare
Choosing an app for your money? These side-by-side comparisons use verified App Store and official data.
Join the waitlist and you'll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Priceless Tay coaching is financial education. It is not personalized investment, tax, or legal advice, and results depend on your situation and effort. Read the full disclaimer.
Coaching waitlist · Spots are full
Coaching Built Around Your Money Type
Coaching spots are full right now. Join the waitlist and you’ll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Free to join the waitlist · No card required
Strategist
Spender
Saver
Scrambler
