The next Executive cohort opens to the waitlist first.Join the waitlist
Financial coaching · waitlist open
Priceless Tay offers two financial coaching programs: Foundation, a $1,000 self-paced course, and Executive, a $2,500 six-week live cohort with Taylor Price. Both include Fifecta, the money app, and run on the Rich Routine™ Money System tailored to your Money Type.
As seen on
Name the pattern that runs when money gets emotional: Spender, Saver, Scrambler, or Strategist.
You stop blaming yourself and start working with how you're wired.
Get one first fix built for your type, not a budget built for someone else.
One change at a time, so it actually sticks.
Set up a short monthly money date with Taylor's Rich Routine™ so the system keeps running.
Your money runs on a routine, not on willpower.
Self-paced
Self-paced, for self-starters
$1,000
or 6 payments of $199 ($1,194 total)
Live with Taylor · most personal
6-week live cohort with Taylor
$2,500
or 6 payments of $416.67
“I am much more confident in my finances since I started this course 8 weeks ago.”
Matthew B.
“I now have automated most of my investments based on short term and long term goals. This gives me a lot of clarity on where my money is going and for what goals.”
Sreeja S.
“I don't think money is scary anymore, but that there are a lot of ways to increase it without having a steady 9-5 job.”
Joanna G.
Your coach
Founder and CEO, Priceless Tay
Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.
Next cohort opens to the waitlist first
Tell us your Money Type and what you want help with. You'll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Foundation costs $1,000, or 6 payments of $199 ($1,194 total), for a self-paced program with 12 months of access. Executive costs $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price.
Yes. Coaching starts from zero: what to do with your paycheck, how to build a budget that fits your Money Type, how to pay down debt and how investing works. Foundation lets you go at your own pace. Executive adds a live cohort and private calls with Taylor.
Coaching is built for Gen Z and young adults who were rarely taught how money works and want a clear plan, whether you're starting from debt, sitting on savings, or ready to invest.
A financial coach teaches you how to run your own money: budgeting, saving, debt, and how investing works, then helps you build and stick to a system. A financial advisor manages or recommends specific investments for you. Priceless Tay coaching is education, not personalized investment advice.
In Executive coaching you get two private 1:1 strategy calls, in weeks 2 and 4. You bring your real numbers, and Taylor gives feedback on your plan and your next step. Not enrolled yet? [Book a 1:1 intro strategy call](/coaching/book) to talk through your #1 money goal first.
Yes. The free Money Type quiz takes about two minutes, and the free calculators cover budgeting, rent, debt payoff, emergency funds and more. [See all free tools](/tools).
It depends on whether you'll use it. Coaching pays off when you do the work: the worksheets, the sessions, and a monthly money date. Both programs include a conditional money-back guarantee if you complete the early steps and still don't feel clearer.
Choose Foundation ($1,000) if you want self-paced lessons and templates. Choose Executive ($2,500) if you want a 6-week live cohort with Taylor, private strategy calls, and community accountability.
The Rich Routine™ is Priceless Tay's financial coaching framework built around your Money Type. It names your pattern, defines your next step, and gives you a monthly money date to keep the system running.
Yes. Foundation includes a 30-day conditional guarantee when you complete Parts 1 to 2 and core worksheets. Executive includes a 60-day conditional guarantee when you attend sessions and complete initial assignments.
Yes. Foundation is $1,000 or 6 payments of $199 ($1,194 total). Executive is $2,500 or 6 payments of $416.67.
Yes. Foundation and Executive both include Fifecta, the money app. Coaching gets more room for Ask Penny, 8 statement reads, and 7 financial institutions each month. Bank accounts are unlimited.
Yes. Your Foundation investment is credited toward Executive coaching when you upgrade.
It helps, and it's free. Take the [Money Type quiz](/money-types/quiz) in about two minutes, then coaching builds your system around your type.
Each Executive cohort has a maximum of 6 people, so everyone gets time with Taylor in the weekly live sessions.
No, coaching spots are full right now. The waitlist is free and needs no card, and it hears first when the next Executive cohort opens and when Foundation enrollment reopens.
Yes. After the 6 live weeks end, Executive keeps 12 months of community and office hours access, so you can keep bringing questions to Taylor's weekly group office hours.
Yes. You can keep using Fifecta after coaching. Fifecta is included for your first year, and after that the regular Fifecta subscription applies, which is $15 a month or $150 a year.
