Bloom Investing App Review: Worth the Cost?
The Bloom investing app is a unique platform that combines interactive financial lessons with real investing capabilities, making it an attractive choice for those looking to learn about investing while gaining practical experience.
In this post we’ll explore Bloom’s key features, user reviews and feedback, pricing and fees, and how it compares to other investing apps.

Key Features
Gamified Rewards:
With over 300 gamified lessons taught by experts, Bloom takes the intimidation out of investing by breaking down complex concepts into bite-sized, engaging content. From mastering the basics of stock evaluation to building a diversified portfolio, users can earn “Oinks” – virtual rewards that can be exchanged for real stock – simply by completing quizzes and lessons.
Educational Content
One of the standout features of the Bloom investing app is its extensive library of educational content. With over 300 interactive financial lessons, Bloom takes a comprehensive approach to teaching users the ins and outs of investing. These lessons cover a wide range of topics, from the fundamentals of investing and stock evaluation to more advanced concepts like portfolio construction.
What sets Bloom apart, is its unique approach to delivering this content. Rather than dry, textbook-style lessons, Bloom offers engaging video lessons taught by industry experts. These videos are designed to be interactive and easy to digest, making complex financial concepts accessible to even the most novice investors.
Investment Options
Bloom allows you to put your newfound skills into practice by opening an investing account and trading over 5,000 stocks and ETFs with fractional shares.
User Reviews and Feedback
Bloom has garnered a significant following among users looking to learn about investing while gaining practical experience. However, as with any platform, there are both positive and negative reviews to consider.
The pros of Bloom investing app:
Users praise the app for its educational value, ease of use, and the confidence it gives them as beginner investors. The interactive lessons and gamified approach to learning are frequently cited as highlights, making complex financial concepts more accessible and engaging. Additionally, users appreciate the ability to start investing with small amounts, thanks to Bloom’s support for fractional shares.
The Cons of bloom investing app:
Some users have expressed concerns about the accuracy and timeliness of the stock information provided within the app, as well as the app’s abandonment by developers, with infrequent updates and bug fixes. Another point of contention is Bloom’s pricing model, which charges a flat monthly fee of $15. While this fee may be reasonable for users with larger investment amounts, some find it steep for those just starting out with limited capital.
Bloom Investing app vs Robinhood and Vangaurd
It’s important to consider how the bloom investing app compares to other popular investing apps, both in terms of features and pricing.
Bloom is often compared to Robinhood, another popular investing app. While Robinhood is known for its commission-free trading, many users find Bloom’s educational content and more comprehensive investment tools to be a significant advantage. Bloom’s interactive lessons and gamified approach provide a solid foundation for beginners, while its advanced order types cater to more experienced investors looking to implement sophisticated strategies.
When it comes to pricing, Bloom is frequently contrasted with Vanguard. Vanguard is often recommended as a more cost-effective option for beginners, as it charges percentage-based fees that can be lower than Bloom’s flat $15 monthly fee, especially for those with smaller investment amounts. However, Vanguard’s platform may not offer the same level of educational content and gamification as Bloom, which could be a trade-off for anyone prioritizing a more engaging learning experience.
Fees and Pricing
Bloom charges a flat monthly fee of $15, Some users may find this fee steep, especially when there are free options such as Robinhood. However, users appreciate Bloom’s educational content and more comprehensive investment tools.
Final Thoughts
Ultimately, the Bloom investing app presents a unique and compelling solution for those seeking to learn about investing in a fun and engaging way while gaining practical experience. By seamlessly bridging the gap between education and real-world application, Bloom offers a valuable resource for individuals looking to kickstart their investing journey with confidence.
