Coaching waitlist · Spots are full
Coaching Built Around Your Money Type
Coaching spots are full right now. Join the waitlist and you’ll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Free to join the waitlist · No card required
Strategist
Spender
Saver
ScramblerCoaching spots are fullJoin the waitlist
Financial coaching
Two programs, both built on the Rich Routine™ Money System and tailored to your Money Type.
Coached by Taylor PriceTrustpilot reviews
Strategist“My plan works. I just want it to grow faster.”First fix: Save the Raise. When you earn more, save the extra before your spending catches up.Sound like you? Take the quizAs seen in
“This mentorship has opened a door to my financial life, I see the idea of investing and creating capital more clear. I love that she was able to make a plan for me to meet my goals without eliminating my wants.…”
Real clients, in their own words
“Now I understand how all of these things should be set up and should be working, and it doesn't have to be complicated.”
Juan B.Strategist“I'm not struggling as much anymore to be like, 'Oh, I'm living paycheck to paycheck,' because I have learned to put money aside for just myself and then money aside to invest.”
Mariela R.Spender“It's a lot more clear. You provided the steps to it, and I'm just following it through... At first, I'm like, should I do this? Should I do that?”
Abraham G.Saver“I'm saving a lot more money, my spending is going down... Everything is a lot clearer. It's not stressful anymore.”
Neil P.ScramblerPrograms
Self-paced, for self-starters
$1,000
or 6 payments of $199 ($1,194 total)
6-week live cohort with Taylor
Most support$2,500
or 6 payments of $416.67
Want more support later? Upgrade to Executive coaching and your Foundation investment is credited toward it.
The Rich Routine™
Money without a system
Money on the Rich Routine™
Your coach
Founder and CEO, Priceless Tay
Taylor Price started Priceless Tay in 2019 to make money advice clear for the people who were never taught it. Every program is built on her Money Type™ method and the Rich Routine™ Money System.
Speaking
Keynote
CSU San Bernardino
Keynote for students at the Financial Literacy Center’s annual Financial Literacy Summit on April 14, 2026.
Panel
NASDAQ x Moomoo
Sat on the Moomoo x Nasdaq panel, Unlock Strategic Views, in New York on April 29, 2024.
Company stage
NASDAQ x BlackRock
Guest at the Nasdaq closing bell on July 21, 2026, for the launch of IQQ, the iShares Nasdaq-100 ETF, including time at the podium.
Right for you if
Not the right fit if
30day guarantee · Foundation
Complete Parts 1 to 2, submit core worksheets, attend or watch one office hours session, and if you still don't feel clearer, email support within 30 days for a refund.
60day guarantee · Executive
Within 60 days, attend your 1:1 sessions, complete initial assignments, participate in at least one office hour, and if you don't feel you gained real clarity, request a refund.
Foundation costs $1,000, or 6 payments of $199 ($1,194 total), for a self-paced program with 12 months of access. Executive costs $2,500, or 6 payments of $416.67, for a 6-week live cohort with Taylor Price.
A financial coach teaches you how to run your own money: budgeting, saving, debt, and how investing works, then helps you build and stick to a system. A financial advisor manages or recommends specific investments for you. Priceless Tay coaching is education, not personalized investment advice.
It depends on whether you will use it. Coaching pays off when you do the work: the worksheets, the sessions, and a monthly money date. Both programs include a conditional money-back guarantee if you complete the early steps and still do not feel clearer.
Coaching is built for Gen Z and young adults who were rarely taught how money works and want a clear plan, whether you are starting from debt, sitting on savings, or ready to invest.
Choose Foundation ($1,000) if you want self-paced lessons and templates. Choose Executive ($2,500) if you want a 6-week live cohort with Taylor, private strategy calls, and community accountability.
The Rich Routine™ is Priceless Tay's financial coaching framework built around your Money Type. It names your pattern, defines your next step, and gives you a monthly money date to keep the system running.
Yes. Foundation includes a 30-day conditional guarantee when you complete Parts 1 to 2 and core worksheets. Executive includes a 60-day conditional guarantee when you attend sessions and complete initial assignments.
Yes. Foundation is $1,000 or 6 payments of $199 ($1,194 total). Executive is $2,500 or 6 payments of $416.67.
Yes. Your Foundation investment is credited toward Executive coaching when you upgrade.
It helps, and it is free. Take the Money Type quiz in about two minutes, then coaching builds your system around your type.
Join the waitlist, tell us your Money Type, and you'll hear first when the next Executive cohort opens and when Foundation enrollment reopens.
Priceless Tay coaching is financial education. It is not personalized investment, tax, or legal advice, and results depend on your situation and effort. Read the full disclaimer.
